Tag: marketing intelligence
According to the company, Marketing SideKick includes governance features focused on security and compliance, alongside human oversight embedded into workflows, positioning it for enterprise use.
The firm said its approach integrates creative insight with media intelligence, aligning with the increasingly blurred lines between creative and media.
R3 will maintain Adbrands’ ‘Company Profiles’ which examines the business records, geographic strength, and comparative performance of holding companies and key agencies.
BENCH aims to respond to the growing adtech and martech needs in APAC through their programmatic offering.
Kenshoo and Signals Analytics are joining forces through a company acquisition that entails broader scope of marketing intelligence across the globe, including APJ.
