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Marketing Featured Global

R3 acquires advertising intelligence platform Adbrands

Singapore – Independent marketing consultancy R3 has announced the acquisition of advertising intelligence platform Adbrands. Under the R3 brand, Adbrands will continue to operate a ‘freemium’ model, with premium data and analysis available to clients and subscribers.

R3 will maintain Adbrands’ ‘Company Profiles’ which examines the business records, geographic strength, and comparative performance of holding companies and key agencies. Profiles include strengths, weaknesses, history, up-to-date news and top-line financial information. R3 will also manage the ‘Account Assignments’ database, which tracks new business wins worldwide.

The acquisition marks a continuation in R3’s investment in the analysis of the marketing landscape and tracking of client-agency partnerships, which the company has done through its global, China and Asia-Pacific Agency family trees, New Business League, and M&A League.

Greg Paull, co-founder and principal at R3, said, “We’ve always admired the depth of work that has gone into Adbrands and welcome 24 years of data and insight to the work that we do. Our ambition for Adbrands is to enhance its current library of information with expert analysis and make it the marketing knowledge resource for marketers and procurement professionals.”

Meanwhile, Simon Tesler, founder and publisher at Adbrands, commented, “The advertising landscape has transformed exponentially since Adbrands first launched more than two decades ago. There are more agencies, and more clients with more markets. Under R3’s stewardship, I am confident that Adbrands will be able to expand its unique offering and continue to be a valued source of industry knowledge.”

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Technology Featured APAC

Programmatic solutions provider Bench expands marketing intelligence platform to APAC

Singapore – Bench, a programmatic solutions provider, has announced that it is extending the market offering of Bench Connect, its very own marketing intelligence platform, to clients in the Asia-Pacific (APAC) region, which was designed to address ad ‘murkiness’ and media inefficiencies that have plagued the industry.

Founded by programmatic media veterans Gil Snir, Shai Luft and Ori Gold, Bench Connect is designed to speed up and scale end-to-end digital media planning, team management and analytics in record time. Bench Connect integrates agencies and advertisers’ existing ad platforms into one seamless dashboard, enabling unrivalled transparency, efficiencies and ROI. 

For Gold, their aim is to help today’s busy digital marketers and advertisers save time and reap the rewards of more holistic and scalable ad management.

“You don’t solve the inefficiencies of our industry with analytics alone. We are transforming the way media is managed from siloed workflows to a fully integrated ecosystem, by unlocking a new and exciting breed of marketing intelligence,” Gold stated.

By automating the manual processes that exist within programmatic media workflow, the Bench Connect platform enables data to be mapped from various platforms, visualized and actioned to speed up digital media management at an unprecedented rate. The end-to-end process on Bench Connect – from initiating the brief to launching a marketing campaign – takes about 30 minutes, significantly less than the industry average of 30 days of traditional legacy models of ad campaign management.

“Up to now, any offerings that promise to connect your media and teams in a seamless workflow could take years to implement, and often the project is left unfinished due to lack of team or technical resources. We are very excited about this launch, especially now with marketers under greater pressure than ever before to interpret data and make faster decisions,” Gold explains, adding that most competing solutions are either too slow or simply rely on manual inputs for the system to work.

Unlike competing marketing cloud providers in the market, Bench Connect removes slow set up times and high implementation martech and adtech costs. Gold says these efficiencies will flow directly to brands and agencies’ bottom line and enable them to take control over their media and transparency across the supply chain.

“We expect this number to more than double over the next five years, as the world moves further towards online transactions and realizes the rapid growth of digital spending across APAC. The time is now to say goodbye to legacy models of adtech and martech, and embrace smarter ways of transforming our industry globally,” Gold concludes.

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Technology Featured APAC

Martech Kenshoo acquires market intelligence Signals Analytics

San Francisco, California, USA – Marketing technology company Kenshoo has announced its acquisition of market intelligence company Signals Analytics, which entails enhanced accelerated e-commerce adoption for their clients in the midst of the pandemic.

As businesses are facing the need to rapidly transform engagement from physical to digital, there is a rise in the emergence of disruptive direct-to-consumer models and increased sensitivity to consumer privacy. Through the establishment of an AI-powered platform that connects internal and external data sets to surface insights across the entire marketing value chain, Kenshoo will empower enterprise clients to make stronger predictions and unleash their growth potential.

“Given the exponential growth we are experiencing in performance marketing, specifically around e-commerce, Kenshoo sees firsthand how brands make decisions to bring products to market online. The channel discussion is changing from media platforms to distribution types—direct-to-consumer or retail—and we are relied upon to support those decisions,” said Kenshoo CEO and co-founder Yoav Izhar-Prato.

He also added, “We looked for a powerful platform that best captured holistic consumer and market insights by connecting external data sets layered with cutting-edge, advanced analytics capabilities, and we found both in Signals Analytics. With a proven record in curating and augmenting external data and utilizing unique assets in artificial intelligence/machine learning (AI/ML) to infuse decisions with relevant, actionable insights for very prestigious brands, the team wowed us.”

Through the acquisition, the combined company assets will help create a connected knowledge graph across brand, consumer, product, campaign, publisher, and market data silos. This then allows consumer insights and analytics teams to streamline trend analysis in order to identify white space opportunities; provide marketers the ability to build more effective strategic plans, and give social, retail, and publisher partners access to broader cross-channel intelligence to generate value.

“Signals Analytics was founded on the premise that more sound, timely market intelligence could improve business outcomes as a critical bridge to fast-moving customers. My co-founder Kobi Gershoni and I recognized that the way to get there was by extracting available market signals from the noise that were often missed given the sheer volume of data constantly generated online,” said Gil Sadeh, Signals Analytics co-founder, and CEO.

“By connecting these signals in a robust, configurable data fabric using patented AI and natural language processing, we have helped some of the world’s most discernible consumer brands accelerate product innovation, improve launch metrics, support marketing teams, and ultimately drive growth. Joining forces with Kenshoo means we can advance our collective mission of enabling smarter, faster go-to-market decisions in the current, highly dynamic digital commerce era,” Sadeh added.

Kenshoo has established its presence in Asia Pacific and Japan back in 2014, with its regional headquarters located in Hong Kong and two satellite offices in Singapore and Japan.