Omnichannel SSP Lemma appoints Ryan Pestano as chief product officer

MARKETECH APAC - May 26, 2023

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Connecticut, USA – Lemma, an omnichannel Supply Side Platform for emerging formats, has announced it has appointed Ryan Pestano, an accomplished product leader with expertise in digital media, product strategy and business development as its new chief product officer. Pestano brings a wealth of expertise and a proven track record to further enhance Lemma’s product offerings globally. 

With his deep understanding of the evolving digital landscape, Lemma says he is well-equipped to lead the development and implementation of its cutting-edge solutions that address the ever-changing needs of modern marketers.

Within the role, Pestano will assume responsibility for overseeing the complete portfolio of products and platforms offered by Lemma. Together with the product and engineering leadership teams, he will work to advance Lemma’s position as a leader in emerging media formats around the globe.

Pestano joins Lemma following a 7-year tenure with IPONWEB, which was acquired by Criteo, where he most recently served as VP of APAC. He’s held leadership roles in product, business development, and solutions consulting working with companies across the programmatic ecosystem in retail media, identity solutions, audience data curation, mobile user acquisition, SSPs, and DSPs.

“I am incredibly excited to join the passionate and dynamic team at Lemma,” said Pestano. “Lemma’s commitment to innovation and providing seamless access to emerging formats aligns perfectly with my own passion for driving transformative solutions. I look forward to working closely with the talented Lemma team to accelerate growth, deliver exceptional products, and exceed our client’s expectations”. 

Lemma’s omnichannel Supply Side Platform consolidates diverse advertising channels into a single platform. It offers marketers a comprehensive solution to effectively reach and engage their target audience across multiple digital touchpoints.

“We are thrilled to have Ryan join the Lemma team as our Chief Product Officer,” said Gulab Patil, Founder & CEO of Lemma. “His invaluable experience and strategic vision will be instrumental in shaping our product strategy and driving innovation in emerging formats. With Ryan on board, we are well-positioned to continue providing our clients with seamless access to the latest advertising opportunities and delivering exceptional results.”

Just this month, Lemma has also appointed its director for connected TV (CTV) for the SEA region. Through the leadership of Swaminathan Iyer, the company aims to further strengthen the company’s position as a critical player in the region’s digital advertising landscape.