Tag: Programmatic DOOH
Vistar Media has partnered with global data and insights provider Pureprofile to transform digital-out-of-home (DOOH) campaign measurement in Southeast Asia, offering advanced audience insights to enhance advertiser performance.
Broadsign, a developer of out-of-home (OOH) advertising technology, has partnered with the OOH media company City Vision to give global media buyers easier access to premium programmatic DOOH ads.
Nearly one in three campaigns (27%) over the past 18 months have incorporated programmatic digital out-of-home (prDOOH), with this figure expected to increase to an average of 35% in the next 18 months, a recent study by VIOOH revealed.
As audiences geared up for peak travel season, AirAsia knew they had to make their deals stand out and reach relevant audiences. Given the focus on driving users to their super app, being present in the physical world and at multiple locations was identified as key to staying top of mind.
Vistar Media, the global provider of programmatic software and digital signage solutions for out-of-home (OOH), announces a partnership with Ten Square, the largest outdoor LED display in Singapore.
Under the partnership, Digichive and LMX launched the first programmatic guaranteed campaign at NAIA International for a BPO company, marking the Philippine’s first-ever indoor programmatic-enabled screens.
Pestano will assume responsibility for overseeing the complete portfolio of products and platforms offered by Lemma.
The ‘Go your way, Live your way’ campaign ran on multiple channels, including bus shelters and large format digital billboards.
This partnership allows MediaMath advertisers to access programmatic DOOH inventory globally, through the Hivestack's SSP.
The partnership will allow Chinese brands via BlueFocus Media to plan, activate and measure DOOH campaigns programmatically via Hivestack.
