Sydney, Australia – Priceline Pharmacy has unveiled its refreshed brand identity in partnership with design agency Houston Group, reflecting its new brand strategy.
The pharmacy’s new brand positioning, ‘the heart of health and beauty,’ highlights its expertise in both health and beauty. It also reflects pharmacists’ significant role in their local communities by caring for them from the heart. Additionally, it reinforces the pharmacy’s promise of making its customers feel great inside and out.
The new visual identity modernises the brand’s current elements, highlighting a new logo that features a heart and a cross.
Recently, Priceline Pharmacy has announced the expansion of its brands line-up, including Bubble, Innisfree, and Yours Only.
Priceline Pharmacy operates under Wesfarmers Health, a cooperative of pharmaceutical companies in Australia.
“Priceline has been a major player in the Australian pharmacy market for decades, it’s been an exciting process to leverage their strong heritage and evolve their positioning and brand assets to ensure continued future success,” Stuart O’Brien, founder and chief executive officer of Houston Group, said.
Corrina Brazel, Wesfarmers Health’s head of retail marketing, commented, “This rejuvenation of the brand reflects our position as a leading health and beauty retailer with new and exclusive products and exceptional Pharmacist-led services. Nobody else in the market offers the combination of health expertise and beauty experience – at an affordable price point – that Priceline Pharmacy does.”
“Priceline is known for its network of 1400 Pharmacists and we also have Beauty Advisors in every store who are highly trained and skilled, so customers are given a high level of service,” Brazel concluded
