Pos Malaysia appoints NP Digital to drive online growth, engagement

Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official media agency. 

The move marks a bold stride in the postal service’s digital transformation, aimed at strengthening its online presence, driving parcel and retail growth, and engaging a new generation of customers.

Marcus Siow, senior director of business development at NP Digital Malaysia, said,“We [will] help Pos Malaysia reach audiences across screens, search, and social media, while turning awareness into measurable business results.”

The partnership follows a competitive pitch and builds on earlier collaborations dating back to 2023, when NP Digital first worked with Pos Malaysia on SEO. 

The engagement expanded into media in 2024 and now into social media in 2025, signalling growing trust in the agency’s performance-driven strategies.

NP Digital’s remit includes supporting nationwide campaigns during peak delivery periods, such as festive shopping seasons and double-digit sales, while also crafting targeted initiatives for SMEs, B2B brands, and e-commerce sellers. 

“Pos Malaysia has always been about delivering connections and improving lives,” said Fiona Liao, group chief marketing, communications, and sustainability officer at Pos Malaysia.

From same-day delivery and international shipping to insurance products and even stamp collections, Pos Malaysia is putting its services in the spotlight with stronger discoverability and sharper storytelling online.

“In today’s digital era, this also means connecting with our customers online, and meeting them where they are, whenever and wherever they choose. By partnering with NP Digital, we are taking a significant step forward in deepening these connections and elevating our relevance and value to our customers across all touchpoints,” Liao added.