Tag: Brand marketing
If you’ve ever been caught in the pre-Raya frenzy—roads jammed with balik kampung traffic, the scent of lemang wafting from every street stall, pelita lights flickering along kampungs—you will know that Raya is a season that pulses with tradition, nostalgia, and a fair dose of chaos. But this year, Malaysian...
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed to make shopping more engaging and to build stronger customer loyalty across Asia. Featuring 16 unique personalities, the campaign brings health, wellness,...
![[Media Asset] NP Digital leads Pos Malaysia’s digital transformation and customer growth](https://marketech-apac.com/wp-content/uploads/2025/09/Media-Asset-NP-Digital-leads-Pos-Malaysias-digital-transformation-and-customer-growth.jpg)
Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official media agency. The move marks a bold stride in the postal service’s digital transformation, aimed at strengthening its online presence,...
Asia Pacific – Lee Jeans has introduced the “The Best Stories Happen in Jeans campaign”, its latest Asia Pacific campaign that celebrates spontaneity, freedom, and authenticity. The campaign presents denim as the backdrop for unscripted moments such as late-night conversations, impromptu road trips,...
In today’s fast-moving digital canvas, marketers work like artists staring at a blank page—full of possibility, but also pressure. Should every bold stroke follow the latest trend to capture fleeting attention, or should brands focus on layering their identity into something lasting, building resonance...
Ho Chi Minh, Vietnam – JCB International Co., Ltd., the global subsidiary of Japan’s only international payment brand, has introduced its new brand message in Vietnam: “Japan Cùng Bạn” which translates to “Japan with You”. The initiative marks a key step in strengthening JCB’s cultural and commercial...
Hong Kong – International travel, lifestyle, and accessories brand TUMI has introduced “Icons Tested,” a campaign that explores what it means to be iconic. The campaign is presented through the perspectives of McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda. It draws the...
Singapore — McDonald’s is bringing attention to the new McCrispy Burger in Singapore through an out-of-home campaign created by OMD, highlighted by an interactive staircase installation at Dhoby Ghaut MRT station. The McCrispy Crunch staircase produces crunch sounds and lights up with each step, inviting...
Singapore — Singaporean food and beverage company Yeo Hiap Seng (Yeo’s) marked Singapore’s 60th anniversary with a three-day “Kampong Games” activation at One Holland Village, bringing back nostalgic childhood favourites such as chapteh, five stones, hopscotch, and more. The activation, designed...
Singapore — KFC Singapore is introducing its biggest local brand campaign, “How Do You KFC?,” celebrating the different ways customers enjoy fried chicken. Fans are invited to share their eating rituals, with five chosen entries to be turned into limited-time menu items in stores. One participant...
