Manila, Philippines – Financial management app Lista launched its new branding to underscore its strategic shift towards offering personal finance services for users.
Lista’s rebranding introduces ‘Finn the Carabao’, a lovable and relatable character that is set to become a prominent symbol of the brand in its aim to make personal finance more accessible and convenient for its Filipino customers.
The finance management app will also offer an opportunity for its users to access their credit scores for only 10 pesos. This move is Lista’s way to promote financial literacy, as it exemplifies their dedication to making financial education and empowerment accessible to all.
The rebranding efforts come as Lista strengthens their brand’s core mission to empower individuals to make informed financial decisions and achieve their financial goals while solidifying their position as a trusted partner in everyone’s financial journey.
Since its founding in 2021, the financial management app has been providing innovative financial solutions tailored to micro, small, and medium-sized enterprises (MSMEs). Lista plans to expand its range of services to offer more promotions and initiatives aimed at raising awareness about the importance of financial literacy for its users.
Aaron Villegas, CEO at Lista, said, “We are thrilled to rebrand our logo and overall look as we embark on this exciting journey towards providing easy-to-use personal finance tools and solutions. While we have been proud supporters of MSMEs, we also recognise the pressing need to empower individuals in their own financial journeys. Our rebranding signifies our commitment to this mission.”
Commenting on the new logo, Khriz Lim, co-founder and COO at Lista, said, “Finn the Carabao embodies the spirit of Lista. Finn serves as the personification of Lista’s mission: to help Filipinos effectively budget their money in line with their life priorities. It stands ready to guide and support users on their financial journeys, ensuring they have a trustworthy and friendly companion by their side.”
