Kuala Lumpur, Malaysia – Petal Ads and Tourism Malaysia have recently signed a Memorandum of Collaboration (MoC), marking a significant step forward in their strategic partnership to promote Malaysian tourism in China. The agreement underscores a shared commitment to leveraging digital tools and full-scenario marketing to attract Chinese travelers and enhance their experience in Malaysia.
The collaboration aims to support Malaysia’s digital tourism transformation by integrating Petal Ads’ all-scenario digital marketing solutions. These tools will be used to build Malaysia’s tourism brand more effectively in the Chinese market, with a focus on providing a smarter, more seamless travel experience for Chinese tourists.
Huawei SkyTone was also officially named the roaming data service provider for Tourism Malaysia, a move that is expected to enable more dynamic collaboration in the areas of marketing and customer experience. The signing ceremony was witnessed by Malaysian Minister of Tourism YB Dato Sri Tiong King Sing, Tourism Malaysia Director General YBhg. Datuk Manoharan Periasamy, and Huawei Global Ecosystem Vice President Howard Wu.
This renewed collaboration follows a successful 2024 campaign in which Petal Ads utilised precision advertising, flagship store activations, and experiential events to spotlight Malaysia’s natural and cultural attractions. Chinese tourists received exclusive benefits such as free SkyTone roaming data vouchers and special offers from local merchants, initiatives that improved satisfaction and boosted visibility for Malaysian destinations, hotels, and attractions.
Looking ahead, the partnership will expand its focus to include localised storytelling through global visual campaigns, user-generated content, and immersive offline events. These initiatives aim to deepen engagement and enhance Malaysia’s image as a travel destination among Chinese consumers.
Moreover, SkyTone will continue to offer tailored roaming data packages and collaborate with local businesses to provide discounts on accommodations and attractions. The SkyTone app will feature a “Destination Guide” with curated travel content, ensuring that users have access to high-quality recommendations and seamless connectivity throughout their journey.
As part of the promotional efforts, KOLs will be engaged to produce immersive content, including vlogs and travel narratives that highlight Malaysia’s diverse tourism offerings. In tandem with the ITB China event, the Huawei Southeast Asia User Photography Exhibition is also underway in Shanghai and features work by Huawei device users from Malaysia, Thailand, and the Philippines. The exhibition offers Chinese audiences a vivid window into the region’s natural beauty and cultural depth, further reinforcing emotional connections to the Malaysian brand.
Both Petal Ads and Tourism Malaysia expressed optimism about the future of the partnership, emphasising continued innovation and expanded reach through digital platforms. Petal Ads plans to scale up its global marketing network and enhance its services to help Malaysia—and the broader tourism sector—flourish in the digital era.
