Australia – Perceptive, Australasia’s technology-driven customer insights agency, has announced a strategic partnership with Qualtrics. This collaboration will empower Perceptive’s clients with advanced experience management solutions.
Through this new partnership, Perceptive will standardise its existing programs using Qualtrics’ platform. This integration will provide Perceptive’s clients with direct access to Qualtrics’ advanced market research and experience management technologies, services, and expertise, empowering them to gain reliable insights into market trends, customer behaviour, and brand performance.
Perceptive will also join the global Qualtrics Partner Network, enhancing its capacity to support clients in managing their market research, customer experience, and brand experience programs. This partnership will enable Perceptive to offer a comprehensive, end-to-end technology platform optimised with expert program support and consulting services.
Dan Shaw, managing director of Perceptive, said, “Perceptive’s partnership with Qualtrics has been met with huge enthusiasm among our clients. It will take our industry capabilities to the next level to deliver more value and innovation to the 150+ clients we support while unlocking significant efficiencies across our business.”
Meanwhile, Zoe Nicholson, head of ecosystems for Asia Pacific and Japan at Qualtrics, commented, “Qualtrics is at the centre of the experience management ecosystem, and key to this is our deep focus and investment to continually build and cultivate a community of trusted, expert partners—including Perceptive—that help organisations unlock significant value and drive meaningful innovation with experience management.”
