Singapore – PepsiCo has introduced a new corporate brand identity, marking the first major refresh of its visual identity in nearly a quarter of a century. The company said the rebrand is intended to better reflect its evolution from a soft drink business into what it described as a “modern, forward-thinking company” with a broad global portfolio.
Founded through the merger of Pepsi and Lay’s in 1965, PepsiCo has expanded into a portfolio of more than 500 brands, including Tostitos, Gatorade, Quaker, Siete and poppi. The company today employs more than 300,000 people and operates in markets worldwide.
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
Explaining the rationale for the change, PepsiCo Chairman and CEO Ramon Laguarta said, “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands.”
The company said the refreshed identity puts consumer centricity and sustainability at its core, drawing visual inspiration from natural colour tones and incorporating a smile motif linked to PepsiCo’s mission statement, “Food. Drinks. Smiles.”
Meanwhile, Jane Wakely, chief consumer and marketing officer and chief growth officer, international foods at PepsiCo, added, “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands. By putting smiles at the heart of our visual identity, we’re signalling our obsession with consumers, and that obsession fuels our growth.”
The new corporate identity will be rolled out in phases worldwide, beginning with a redesign of PepsiCo.com and the company’s social channels, followed by packaging, signage, and other brand touchpoints over time.
Earlier this year, one of PepsiCo’s brands, Lay’s, also went through a brand revamp, which emphasised its use of quality ingredients and the origin of its products. They also added that the refresh builds on its heritage and connection to family farms that supply potatoes for its chips.
