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Tag: PepsiCo

‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
Posted on June 10, 2026
by Teddy Cambosa
The event, happening on 10 September 2026 at Shangri-La The Fort, Manila, offers a sophisticated mix of high-level strategy and practical insights—from dynamic panels to high-impact keynotes.
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Mirinda introduces ‘Smile Please’ global platform with refreshed brand identity
Mirinda introduces ‘Smile Please’ global platform with refreshed brand identity
Posted on April 29, 2026
by Teddy Cambosa
According to the company, the new platform highlights the role of small, everyday moments of happiness and positions the beverage as part of those experiences.
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[Featured Image] AI Visibility Forum 2026
‘AI isn’t coming; it’s already here’: Greenpark leads PH discussion on AI visibility and the future of content, paid media
Posted on April 10, 2026
by Lyene Marie Darang
Manila, Philippines – The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it.  This evolution was the focus of the recent ‘AI Visibility:...
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Pepsi rolls out new platform celebrating football culture and fandom worldwide
Pepsi rolls out new platform celebrating football culture and fandom worldwide
Posted on March 23, 2026
by Teddy Cambosa
The initiative will also feature a roster of international football players, positioned as figures who influence both sporting performance and broader culture.
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Tropicana Twister’s ‘Multiply the Goodness’ campaign returns with more focus on long-term infrastructure support
Tropicana Twister’s ‘Multiply the Goodness’ campaign returns with more focus on long-term infrastructure support
Posted on March 2, 2026
by Teddy Cambosa
According to the companies, this year’s campaign builds on the momentum of the previous edition by focusing on longer-term infrastructure support.
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PepsiCo partners w Mercedes-IMG Petronas for F1 2026
PepsiCo forms global partnership with Mercedes-AMG PETRONAS F1 team for 2026
Posted on December 3, 2025
by Lyene Marie Darang
Singapore – PepsiCo has announced a new global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, set to begin in 2026. The multi-year agreement brings together three of PepsiCo’s brands – Gatorade, Sting, and Doritos – in what the company describes as its first collaboration involving multiple...
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PepsiCo unveils new corporate brand identity after nearly 25 years
PepsiCo unveils new corporate brand identity after nearly 25 years
Posted on October 29, 2025
by Teddy Cambosa
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
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Lay's Rebrand_20251010_110401_0000
Lay’s unveils new brand identity focused on farm-to-bag story
Posted on October 10, 2025
by Teddy Cambosa
The company says the refresh builds on its heritage and connection to family farms that supply potatoes for its chips.
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PepsiCo, Leo Indonesia bring mischief back for Cheetos’ comeback to Indonesia
PepsiCo, Leo Indonesia bring mischief back for Cheetos’ comeback to Indonesia
Posted on July 16, 2025
by Teddy Cambosa
To mark the return, PepsiCo and Leo Indonesia have released a horror-comedy (hor-com) themed ad titled 'Mischief: It’s a Family Thing'. The short film plays on Indonesians’ love for horror movies but with a humorous twist. 
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PepsiCo joins Formula 1’s growing list of official partners
PepsiCo joins Formula 1’s growing list of official partners
Posted on May 30, 2025
by Teddy Cambosa
Beginning in 2026, PepsiCo’s broader beverage and snack portfolio will be featured across all Formula 1 Grands Prix, with exclusive pouring and supply rights.
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