Australia – One Day, a rising Australian label known for breaking new and emerging artists, will partner with creative innovation company R/GA Australia to develop the brand’s strategy and identity. R/GA will work closely with One Day to support its community-building efforts, define its unique brand relevance and amplify its presence, as it identifies the next Australian breakout talent. 

In May 2024, Universal Music Australia (UMA), a division of Universal Music Group (UMG), announced a strategic relationship with One Day Recordings to support artist development and expand the reach of Australian talent on both domestic and global stages. 

Originally launched in 2013 as an events brand, One Day Entertainment transitioned five years ago into artist and producer management under co-founders Nick Lupi and Adit Gauchan. Known for iconic events like One Day Sundays, which featured international stars such as Anderson .Paak, One Day has evolved into an artist-focused management company with a roster that includes 18YOMAN, ONEFOUR—winners at the 2024 APRA Music Awards—and artists like Chillinit and tiffi. 

The brand continues to champion a nurturing, innovative approach to artist management, cementing its place as a cornerstone of the Australian music scene. One Day is committed to elevating and amplifying the future of Australia’s new creative landscape, inspiring confidence in the next generation. 

Nick Lupi, co-founder at One Day said, “R/GA’s work with We Are Warriors and Nike has been a true inspiration for us, and we quickly recognised they were the perfect partner for the next chapter of our brand. They immediately understood who we are and where we’re headed—empowering artists to build long-term, meaningful careers. We’re thrilled to collaborate with such a talented team of designers, creatives, and innovators to bring a new generation of Australian artists to the forefront.”

Meanwhile, Ben Miles, chief design officer, APAC at R/GA, said, “I have deep admiration for One Day—they’re artist-led, community-driven, and truly go against the grain. They understand that the connection between listener and artist is so much more than a transactional algorithm; it’s about difference, emotional depth, creativity, and building real communities and fans.”

He added, “Partnering with them on their next chapter is an honour, as we bring a fresh perspective to their brand and the evolving Australian music scene. We’re proud to amplify their vision, supporting creativity from the fringes and helping them grow locally and globally. As always, we’re committed to ensuring the people behind this project reflect the audience they’re creating for.”

United States – Popular motorcyle racing event MotoGP has announced the rollout of a new brand identity globally. The new brand identity focuses on MotoGP having the fastest bikes in the racing space, forward-thinking manufacturers, and fearless riders.

Crafted with independent design studio Pentagram, MotoGP states that their new identity is more than a logo but rather a  complete evolution of the brand, including artwork, motion, typeface, visual identity and verbal identity designed to take this exciting sport on earth into a new era.

The M in the new MotoGP logo takes inspiration from two bikes, at a lean, close to each other on track as is unique to the sport. The ‘O’s suggest the wheels’ geometry, and the ‘t’ the rider between them. Human and machine. The ‘GP’ evokes the track and helps the logo retain its strong, sporty aesthetic.

Moreover, MotoGP notes that from a motorsport to digital-first global entertainment brand, the new MotoGP is for every fan – those who’ve fallen in love throughout the sport’s more than 75-year history, and all those they haven’t met yet. They also recognise that fans are the driving force behind their new identity and the most exciting sport on earth is its DNA.

Carmelo Ezpeleta, CEO of Dorna Sports, said, “We’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP. Working with Pentagram has been an incredible adventure leading to what we hope our fans will agree is an incredible result. A brand is more than a logo, and MotoGP is more than a sport.”

He added, “The process has taught us a lot about both and we’re very proud to show the world the results. The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be, and we hope this new identity communicates every aspect of that, from the speed to the passion and everything in between. This is MotoGP.”

Meanwhile, Angus Hyland, creative director and partner at Pentagram commented, “Working on the new MotoGP identity has been an incredible honour. It was great to collaborate with the MotoGP team to reimagine this iconic brand, and impossible not to get caught up in the excitement of the competition and the people that shape it. We hope fans around the world will embrace the new look and feel as MotoGP races into its next chapter.”

Hong Kong – Brand practice Anak has unveiled the launch and new brand identity of social club 1880’s latest venture, 1880 SOCIAL, a dynamic lifestyle destination situated at Two Taikoo Place in Hong Kong.

1880 SOCIAL is a first-of-its-kind, fully accessible concept that offers the brand’s signature hospitality and programming to the public. Located on the first three floors of Two Taikoo Place in Quarry Bay, Hong Kong, it joins 1880’s third private members’ outpost, 1880 Hong Kong, alongside 1880 Singapore and 1880 Brawa.

The interiors of 1880 SOCIAL and 1880 Hong Kong, designed by MSDO and AvroKO’s Bangkok studio, feature restaurants, coffee and wine bars, a gym, spa, working lounge, co-creation facilities, event spaces, and more.

Anak collaborated with Swire Properties to bring 1880 SOCIAL to life, working closely with long-time partner 1880 to craft the new brand identity. This marks an extension of the 1880 universe, originally developed by Anak in 2017 for the private members’ club that first launched in Singapore.

Anak created the name 1880 SOCIAL and developed a brand system inspired by the group’s ethos, “in service of good conversations,” capturing the buzz and atmosphere that will define this vibrant social hub.

“We envisioned an identity for 1880 SOCIAL that embodies the dynamic interplay of work and play within the space. Through punctuation and letterforms, notes and chords, steps and routines, we have created layers of innovative graphics and pattern sets that represent the rhythm and flow of life in this multi-purpose campus where conversations spark, ideas flourish, and a diverse community comes together,” explained Jeremy Tan, creative director at Anak.

Inspired by the concept of “reading the room” developed by The Secret Little Agency, 1880 SOCIAL’s logo and monogram incorporate the 1880 wordmark alongside an abstracted ‘S,’ offering a glimpse into a dynamic graphic world.

To embody its brand ethos, the system also features a conversation device that uses typography to “paint” mental images, enhancing movement, energy, and buzz.

Anak developed flexible brand principles that can be applied across various touch points within 1880 SOCIAL. Using patterns inspired by punctuation and notes, the spirit of conversation is embedded in both physical spaces and digital communications, creating a dynamic atmosphere where people and ideas converge.

Marc Nicholson, 1880 founder, shared, “1880’s expansion to Hong Kong marks a thrilling new chapter in our mission to inspire conversations that make the world a better place.” 

“Both 1880 Hong Kong and 1880 SOCIAL embody our commitment to providing world-class hospitality alongside thought-provoking programming, creating a vibrant ecosystem that will redefine the every day in this dynamic city. I’m incredibly excited to see how the Taikoo Place and wider community come together in this beautiful space and where the journey takes us from here,” Nicholson added. 

Manila, Philippines – Global anime streaming platform Crunchyroll has announced the rollout of a new brand identity, centred around how its new look, feel, and sound will reflect the joy that anime brings to fans, tapping into an ethos of fun and celebration.

The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.

Development of the new brand identity package was led by Crunchyroll’s Markus Gerdemann, its senior vice president for marketing, and Norman Rabinovich, the vice president of creative services.

The updated brand identity includes a modernised logo with a balanced eye symbol and revamped wordmark; a new font set called Crunchyroll Atyp that blends classic and modern elements for improved readability; and a vibrant colour system featuring orange, black, white, and taupe to reflect anime’s dynamic nature. The new glyph system boasts over 139 anime and manga-inspired characters, adding depth and personality. 

Moreover, a new seven-second audio-visual mnemonic captures the immersive Crunchyroll experience with anime-inspired sound design and playful elements. Collaboration and co-creation with Japanese artists on new textures and patterns further enhance the brand’s authenticity and immersive storytelling.

Rahul Purini, president of Crunchyroll, said, “As the number of ‘anime-curious’ people approaches the one billion mark, and anime continues to command a prominent place in popular culture, we wanted to evolve the Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way. We believe this new brand evolution will encourage and welcome many anime fans to deepen their love for years to come.”

Additionally, the new brand identity will also be showcased inside and outside the Convention Center. There, fans will get a chance to showcase their passion for anime by picking up a limited and fan-forward streetwear collection inspired by the new and refreshed Crunchyroll – designed by 2024 CFDA Fashion Fund finalist Sebastian Ami.

Meanwhile, Gita Rebbapragada, chief operating officer of Crunchyroll, who also oversees marketing, commented, “A lot of attention to detail and meaning was embedded into all the unique elements of our updated look and feel. Whether it be the vibrancy of our new Crunchyroll orange or the audio mark inspired by anime’s unique sounds. Our teams live and breathe anime, and we wanted to pour that passion into designing a brand that is purposely fit for legions of fans around the world – giving them space to deepen their love and further their emotional connection.”

Singapore – Global bubble tea and beverage brand Chatime has announced a brand refresh anchored on its new brand promise, “Cups of Joy,” which emphasises the brand’s commitment to fostering inclusivity, creativity, and a sense of a global connected community for customers.

The brand refresh aims to capture the vibrant, youthful spirit of the company and appeals to Gen Z around the world–seeking opportunities to create and celebrate in their everyday lives.

From an updated logo and tagline to new menu choices, modernised packaging, and new store designs, all elements of the brand refresh are designed to engage new customers and longtime fans on an emotional level, forging deeper connections as it delivers the fun and flavorful experiences they crave.

Additionally, many Chatime establishments offer customisable options including sugar-free syrups and dairy-free or soy-based milk replacements that contribute to the drink’s increasing popularity. With the continued addition of beverages to Chatime menus, the brand is well-positioned to satisfy the preferences of more consumers and stay competitive in the broader beverage market.

Talking about the brand refresh, Henry Wang, chairman of Chatime, said, “In a changing and often challenging world, Chatime gives people a reason to come together and celebrate all the moments – big and small – that matter to them. Our updated brand is designed to catch consumers’ attention and inspire curiosity and excitement to reward yourself with a cup of joy.”

Meanwhile, Teresa Wang, co-founder of Chatime, commented, “Chatime’s new brand reinforces that we are committed to delivering an inclusive customer experience in every cup. We embrace our customers’ choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently. Our beverages offer value and serve many purposes for today’s consumer, whether they are looking for a moment to rest for their mental health, a social outlet for spending time with loved ones, or simply a means to recharge for the day ahead. We’re here to support our customers with cups of joy.”

Australia – Suntory BOSS Coffee, Japan’s iconic canned coffee brand, has teamed up with creative agency It’s Friday in a new brand campaign that redefines the trans-Tasman coffee experience. 

Based on the understanding that Aussies and Kiwis have a deep appreciation for robust, high-quality coffee, Suntory BOSS Coffee’s campaign revolves around the unique Japanese ‘Flash Brew’ method, where coffee is brewed hot and chilled fast to deliver a rich coffee taste. 

It’s Friday’s campaign for the iconic coffee brand positions it as the ideal partner to help fuel busy work days with a delicious, convenient flash-brew coffee experience.

With the new brand tagline ‘Ambition is’, the messaging across the campaign assets sets to reinforce the quality coffee taste experience inside every can of Suntory BOSS Coffee, which will deliver a boost to drive further ambition for the day ahead. 

Furthermore, its new brand visual identity draws inspiration from Japanese craftsmanship and ‘Kanso’, which is defined as simplicity. Its fresh new brand identity challenges conventional perceptions of craft coffee and positions the brand as the ultimate catalyst for ambition and drive. 

The ‘Ambition is’ campaign runs across TV, digital video, social, OOH, and POS. The new visual identity is also rolling out across key customers. 

Amy Hiscock, head of Suntory BOSS Coffee marketing at Suntory Beverage & Food APAC, said, “Suntory BOSS Coffee is proudly the number one canned coffee beverage across Australia and New Zealand. When we introduced the product into the market two years ago with our ‘How Japan Can’ campaign, it was important that we raised awareness of the category and focused on our Japanese heritage.” 

She added, “The new campaign ‘Ambition is’ and updated visual identity, developed with the team at It’s Friday, allow us to continue to hone in on our heritage but also dial up the quality and taste experience to inspire a Boss Coffee experience at any time during the work day. Suntory BOSS Coffee is real, rich-tasting, flash-brewed coffee, all in the convenience of a can.”

Also speaking on the campaign, Vince Lagana, CCO and co-founder of It’s Friday, shared, “In this first iteration of the ‘Ambition is’ campaign, we wanted to focus on the brand’s real coffee credentials. We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred. But once people understand that Suntory BOSS coffee is real coffee, they see that there’s a fresh way to get that second or third coffee hit. That’s where Suntory BOSS Coffee comes into its own. That’s how it can help fuel ambition as the day goes by. We’re looking forward to rolling out more under the ‘Ambition is’ platform soon.” 

Singapore – Online dating application Bumble has unveiled a refreshed visual identity and a new global marketing campaign as part of its continued efforts to make dating better for women. 

As part of its refreshed brand identity, Bumble is rolling out a new logo, bolder fonts, and refreshed colours and illustrations for its app. This refreshed app identity comes after Bumble’s commissioned survey showed that 75% of women consider the look and feel of the dating app important to their overall experience, and 65% stated that visual identity can make dating apps easier to use. 

This new brand identity coincides with the dating app’s expansion of its signature ‘Make The First Move’ functionality with the launch of Opening Moves. 

Opening Moves is a new feature that gives women the option to set a question that their matches can respond to, adding more ways to open a conversation while keeping women in control. Women can use one of Bumble’s recommended Opening Moves, or craft their own. With this, the dating app is giving women more choice in how they make their romantic connections. 

This brand and product evolution marks a pivotal moment for Bumble, brought to life by a global marketing campaign. Utilising high-impact digital and physical out-of-home (OOH), Bumble launched their campaign in more than 10 countries with messaging such as ‘We’ve changed so you don’t have to’. 

Additionally, Bumble’s campaign includes a video that recognises the exhaustion some women feel with online dating when their needs and experiences are not prioritised and the women-first solution Bumble provides.

Bumble teased the global launch with a Renaissance-style campaign hinting at the fatigue some women feel from online dating. This teaser campaign also featured larger-than-life cloud-themed beds via augmented reality, nodding to the campaign’s tired theme, short-form content, projection mapping of the ads onto landmark locations, and social media memes.

https://www.youtube.com/watch?v=pEOIA2Ioi4M

The campaign also features ‘Flip It’, a video hinting at the new changes coming up to enhance women’s online dating experiences while still keeping them in control.

Bumble’s global campaign efforts and new app designs were all executed in-house through their Creative Studio. 

Selby Drummond, chief marketing officer at Bumble, explained, “We have always taken our lead from the amazing women in our community. Today, they are looking for more choice and ease in their dating lives, and with the launch of Opening Moves, Bumble is continuing to put women’s experiences first.” 

She added, “With this new global campaign, we wanted to take a fun, bold approach to celebrating the first chapter of our app’s evolution and remind women that our platform has been solving for their needs from the start. As we roll out these exciting updates to our product, our core principle remains the same: empowering women in every connection and in every relationship.”

London, UK – Landor & Fitch, a brand consulting firm under WPP, has announced its official rebranding as Landor as it introduces expanded consulting capabilities.

Inspired by the transformative power of water, the brand’s refreshed ultramarine identity pays tribute to the origins of the business founded by Walter Landor on a ferry boat in San Francisco harbour.

Landor’s rebranding is the result of a five-year strategy that has seen the WPP company’s consulting, design, and experience offerings expand significantly.

For the past year, Landor has bolstered its consulting capabilities with a rapidly growing brand performance practice. It also broadened its retail experience offer in 2020 with a merger with Fitch, continuing to build out its brand-led employee experience offer.

The business has welcomed into its expanding family the sonic branding agency amp, workspace and architectural design experts BDG, and motion design specialists ManvsMachine.

Jane Geraghty, group global CEO at Landor, said, “Over the last five years, our business has evolved, and our offer has expanded significantly. We’ve welcomed world-class specialists in sonic, motion, and workspace design, and today, most importantly, we have come together as one team with a shared culture. United in our drive to make a positive difference.”

Teemu Suviala, global chief creative officer at Landor, also shared, “Our new brand charts an ambitious course for our future. We use our new brand colour, the ultramarine blue, to signal the redefining of the brand and design category.”

He added, “Our design and expression capabilities are now unparalleled. For our own brand, we tapped into brilliant creative minds from around our network, just as we would do for our clients, to create a brand that comes to life in every facet—from visual and verbal to sonic and motion.”

Singapore – Geneo, the life sciences and innovation cluster for CapitaLand, has unveiled a new brand and visual identity which positions the brand as a destination “Where Ingenuity Comes to Life”, fostering the next generation of innovators, scientists and researchers to create positive impact.

Conceptualised alongside WPP’s Design Bridge and Partners, the new visual identity positions Geneo as a space that draws in a community of future-makers engaged with each other, at work and at play, a stage for human ingenuity. 

The name, Geneo, is inspired by the word ‘ingenuity’, with ‘gene’, the building block of sciences, embedded in it, as well as creating a moniker for the next generation of scientists – Generation Neo.

It is designed to capture the modern, collaborative approach in emergent science and technology, a visual representation of the organic nature of networks and interconnectivity. Reflecting the experience of the new cluster, these pathways could be organic, physical, social or digital, building and strengthening scientific communities in Singapore. 

Said vision is represented by the Geneo logo, which features a merging of DNA symbols as another nod to life sciences at the core of the brand, and a spark – an expression of the origins of life and innovation.

Scott Lambert, creative director at Design Bridge and Partners, said, “Big briefs like this can only be solved by a clear and compelling idea – these are the projects that get us excited. We were endlessly impressed by the insight, candour, and in the right moments, the courage of our senior client team, which set us up for success in name creation, strategy and design.

He added, “We mixed optimistic category cues, with bold moments of the unexpected. The spark is an ageless visual metaphor – representing the location, research and innovation conducted within, and also the vibrancy of the lifestyle offer. From there the design system literally ignites in motion and expands into a visual landscape. We’re all so excited to watch it grow.”

APAC – Global health and beauty retailer AS Watson announces its brand refresh featuring a modernised visual identity that injects more energy into the brand, as well as a new brand circle that focuses on the brand’s values. 

The refreshed brand direction aims to bring its 180 years of heritage to the forefront of the business with added vitality to propel the company towards achieving sustainable growth in decades to come.

Within the newly refreshed logo, a red-colour background has been introduced alongside the existing dragon and unicorn, symbolising a combination of east and west, as well as a nine-level pagoda, which represents ethics, values and respect.

The brand name has also taken a simplified approach by renaming ‘A.S. Watson’ as ‘AS Watson’, symbolising the past, present and future achievements of the brand.

Furthermore, the AS Watson Brand Circle is introduced to symbolise unity and wholeness in the organisation, bringing together its clear purpose, vision, mission and DNA.

AS Watson’s rebrand aims to embrace new opportunities, with the goal to be a first-choice shopping destination for quality health, beauty and lifestyle products and services on its O+O platforms.  

Expressing her excitement on the refresh, Malina Ngai, CEO of AS Watson (Asia & Europe), said, “This marks a significant milestone in our company’s history. We are AS Watson! Together with our 130,000 colleagues, business partners and stakeholders in the communities where we operate, we are dedicated to love our customers and deliver our simple yet powerful purpose – to put a smile on our customers’ faces today and tomorrow.”