Philippines – Food and beverage company PepsiCo has promoted Ray Philip Pine, chief marketing officer for Philippine beverages, to global marketing director of its hydration portfolio.
Pine led the company’s marketing team in the Philippines for over two years prior to the appointment. In his role, he led the growth strategy of PepsiCo’s brands, including Mountain Dew, Pepsi, Gatorade, and Sting.
Before joining PepsiCo, Pine worked with consumer goods corporation Procter & Gamble for six years, serving as its regional brand director in Asia-Pacific for its fabric care brands for three years. Prior to that, he served as the company’s country category leader and senior brand manager.
Pine also held the consumer marketing manager role for Nestlé Philippines’ affordable dairy Bear Brand.
PepsiCo recently unveiled its new brand platform, highlighting the authentic reactions of its consumers in its ‘Taste Face’ visual cue.
