Bangkok, Thailand – Pepsi Thailand is bringing to life its fizziest activations to celebrate Pepsi’s entry into its new era, with a brand takeover that aims to reshape the brand’s image as well as give fans a good time with interactive installations and a campaign that features their exciting new ambassadors.
Conceptualised with VaynerMedia, Pepsi introduced its new logo and positioning in Thailand dubbed ‘Thirsty for More’ (‘ซ่าหน่อยมั้ย?’), with a massive on-ground, social and OTT takeover alongside Kpop girl group Babymonster.
At the core of the Pepsi’s interactive experience in Thailand lies a colossal interactive dome that saw visitors lining up to participate in the immersive experience during the opening. Attendees were transported into a world that brought Pepsi’s new concept to life through exhilarating zones.
From plunging into ‘New Era, Same Great Taste’ where a pulsing sphere bursts into a refreshing, panoramic spectacle of ice cubes, water, bubbles, and sparkling lights, to dancing in the ‘Pepsi Globe’, a massive digital playground where visitors are invited to move and create visual art within an interactive 360º dome, the experience left visitors thirsting for more. The experience will continue to unfold across many other provinces in Thailand after its Bangkok run.
Talking about the campaign, Anawat Sangkhasap, chief marketing officer, Suntory PepsiCo Beverage (Thailand) Company Limited, said, “This year, Pepsi is gearing up to bring fresh excitement by reshaping the brand’s image with a unique and era-relevant style, giving it a cooler, more modern, fun, and playful vibe. We’re stepping into a new era with a stronger and bolder Pepsi vibe, launching this at PEPSI: INTO THE NEW ERA.”
Meanwhile, Chan Woei Hern, head of creative at VaynerMedia APAC, commented, “PEPSI: INTO THE NEW ERA is so much more than an introduction to Pepsi’s new logo. It’s an immersive brand experience with social at the centre, culture at its core, and a platform for Zs to share that thirst-for-more energy with everyone around them. We are grateful, thrilled, and proud of this partnership with PepsiCo Thailand.”
