United States – The Hershey Company has announced that Stacy Taffet as its new chief growth officer, effective April 14 this year. In this role, she will be responsible for driving transformative growth strategies across the company’s expanding snacks portfolio, which includes iconic brands like Hershey’s, Reese’s, Jolly Rancher and Dot’s Homestyle Pretzels.
Moreover, Stacy will lead Hershey’s enterprise strategy and key growth initiatives, overseeing media and creative investments, marketing innovation, research and development, commercial and consumer insights, and brand reputation management.
Her appointment reinforces Hershey’s commitment to accelerating growth and enhancing its position in the competitive global snacking industry by focusing on strategic brand development and innovative demand generation.
A seasoned marketing leader, Stacy brings 20 years of transformative leadership experience, including 15 years in the consumer-packaged goods (CPG) sector. She has had a distinguished career at PepsiCo, where she most recently served as senior vice president of beverage portfolio strategy and marketing.
Throughout her career, Stacy has driven substantial business growth, leading large teams and managing multi-billion-dollar brands across beverages and snacks. She has spearheaded successful marketing transformations for renowned brands like Pepsi and bubly, leveraging expertise in brand management, digital marketing, innovation strategy, and comprehensive commercial planning to deliver sustainable growth.
Speaking on her new role, Stacy said, “I am deeply honoured to join Hershey and help shape its next chapter of growth. Throughout my career, I’ve admired Hershey not only for its iconic brands that have created meaningful moments for generations, but also for its exceptional talent and profound commitment to community impact. I’m excited to contribute to this remarkable legacy while working alongside the team to advance our ambitious vision for the future.”
Meanwhile, Michele Buck, president and CEO at The Hershey Company, commented, “We are thrilled to welcome Stacy to Hershey’s executive team. With deep expertise in brand strategy, innovation and commercial growth, Stacy brings strategic capabilities to accelerate our vision to become a leading snacking powerhouse. With a proven track record of driving sustainable growth across complex business landscapes, I’m confident that her leadership will help us unlock new growth opportunities, elevate our iconic brands and continue to delight consumers around the world.”
