An event platform built for your creative efforts to succeed.

Pathamawan Sathaporn appointed as CEO of GroupM Thailand

Pathamawan Sathaporn appointed as CEO of GroupM Thailand
  • Trying to make sense of overflowing marketing data and information? Join marketing leaders from BigPay, Entropia, MSL Malaysia, Popeyes, and Vase.ai uncover the best approaches this July 27 at Consumer Insights Power-Up 2022. Register now for FREE!

Bangkok, Thailand – Media investment company GroupM has appointed Pathamawan Sathaporn as its chief executive officer for Thailand, effective 1 May 2022. She assumes the portfolio held by Niklas Stalberg who will be leaving the network after a decade of service.

Pathamawan crosses over from her current position as CEO of Mindshare Thailand where she held various leadership roles for over one and a half decades. She will be reporting to Himanshu Shekhar, whose remit as CEO of GroupM Indonesia and Vietnam has been expanded to include Thailand. As CEO of GroupM Thailand, Indonesia & Vietnam, Shekhar will report to Ashutosh Srivastava, CEO of GroupM Asia-Pacific.

Speaking about her appointment, Sathaporn said, “I am honoured to embark on a journey that is both familiar and new – the purple blood running through my veins has now taken on a shade of blue. Growing alongside Mindshare the past 16 years, I feel privileged to have witnessed the dramatic evolution of the media landscape which sets us up for new adventures daily.”

She added, “At GroupM, I look forward to building pathways for our talents to flourish in their careers, accelerate our capabilities to continue doing great work for our clients, and bring to life our company’s aspiration to make advertising work better for people in Thailand.”

Having spent two decades within the GroupM network, Himanshu rose through the ranks in Mindshare managing the business in volume-heavy India as well as Indonesia. He was appointed CEO of Mindshare Southeast Asia from 2014 to 2018. 

Meanwhile, Shekhar commented, “The group’s strategy to cluster Thailand, Indonesia and Vietnam under one unified leadership will strengthen market capabilities and network agility. Given the breadth and depth of resources across these three important markets, we will be able to scale our capabilities and solutions to deliver enhanced value for all our clients and partners. I am thrilled to partner with an illustrious leader like Pathamawan whose depth of field experience in Thailand will undoubtedly propel us into an even more glorious future.”

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story