Tag: anniversary campaign
Singapore – Glico Asia Pacific has unveiled a major refresh for Pocky as the snack brand celebrates its 60th anniversary, introducing a year-long ‘Connect with a Smile’ campaign, redesigned packaging, and an updated chocolate recipe. The campaign centres on Pocky’s long-standing positioning as a shareable...
Hong Kong – Ahead of its 80th anniversary this September, Cathay Pacific has unveiled a short documentary produced in partnership with electriclime° and BBC StoryWorks Commercial Productions, chronicling the airline’s journey through the experiences of employees, pilots, and passengers. The Hong Kong-based...
Hong Kong – As part of its 45th anniversary celebrations under the theme “Always Here, Made for More! ”7-Eleven has partnered with New Balance and its global Grey Days event to launch a collectible series featuring six of the brand’s iconic sneaker silhouettes reimagined as miniature 3D puzzle models....
USA – R/GA, the independent global creative innovation company, has released R/GA By Design: Revolutionizing Film, the Internet, Social and Beyond, a new book documenting nearly five decades of work across film, advertising and digital design and the evolution of how the agency has approached brand-building...
Manila, Philippines – Samgyupsalamat Unlimited K-BBQ is marking its 13th year in the Philippines with its first major national campaign, celebrating its role in popularising the unlimited Korean BBQ format in the country. Partnering with GIGIL, the film expresses gratitude to customers for their continued...
Mumbai, India – Tilt Brand Solutions has developed Myntra’s latest campaign, taking part in the third edition of its annual ‘Birthday Blast’ sale. Featuring a series of celebrity-led films, the campaign featured appearances by Chunky Pandey, Nora Fatehi, Farhan Akhtar, and Anu Malik. The films use humour-driven...
Hong Kong – Marking the finale of its 60th anniversary celebrations, Swire Coca-Cola Hong Kong has opened its upgraded ‘Hong Kong Coca-Cola Museum’ to the public for the first time. Operating under the theme “Made in Hong Kong”, the museum will host three public guided tours on 7 March 2026 as part of...
Jakarta, Indonesia – Celebrating 35 years since its debut in the archipelago, McDonald’s Indonesia has launched a year-long anniversary campaign designed to honour the nation’s ‘unity in diversity’ and the everyday beauty of its people. Since opening its first doors in the country, the QSR...
Hong Kong – To mark its 135th anniversary, Sun Life will serve as the title sponsor of “Sun Life ‘The Big Bounce’ World Tour – Hong Kong”, inviting the community to join in the fun and festivities. The event will run from 6 to 22 February 2026 at the Great Lawn of the Art Park...
Hong Kong – Cathay has kicked off its 80th anniversary celebrations with the unveiling of a special aircraft livery on one of its long-haul Airbus A350 passenger aircraft. Under the theme “80 Years Together”, the airline will roll out a series of events and initiatives throughout 2026 to mark eight decades...
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