First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders
Teddy Cambosa
First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders
Marketing Featured APAC
First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders
July 9, 2025
Teddy Cambosa
Singapore – The Marketing Technology Awards 2025 has recently announced its first lineup of jury members, comprised of top industry leaders from global and regional brands across Asia-Pacific. As the only...
ATA PH New FI
Technology Featured Southeast Asia
MARKETECH APAC puts adtech in focus with ‘Advertising Technology Asia Philippines 2025’ launch
| July 7, 2025
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Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging
Marketing Featured APAC
Unlocking Asia’s messaging matrix: Here’s what APAC leaders say about creating effective regional messaging
| July 4, 2025
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WN Interview Omnichat Final
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| July 2, 2025
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Unlocking financial freedom: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos
MarketingSoutheast Asia

Unlocking financial independence: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos

BY Fatima Baduria | June 16, 2025
Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific
MarketingFeaturedAPAC

Cannes Lions 2025: Here’s every award-winning campaign from Asia-Pacific

BY Teddy Cambosa | June 21, 2025
Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
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Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign

BY Fatima Baduria | July 3, 2025

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From scale to substance: How Exness cut acquisition costs with deep funnel strategy
MarketingPartnersAPAC

From scale to substance: How Exness cut acquisition costs with deep funnel strategy

BY MARKETECH APAC | July 9, 2025
Leading with social impact: How JOLT is pioneering sustainability in the media industry
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Leading with social impact: How JOLT is pioneering sustainability in the media industry

BY Fatima Baduria | July 7, 2025
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Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

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First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders
MarketingFeaturedAPAC

First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders

BY Teddy Cambosa | July 9, 2025
Singapore – The Marketing Technology Awards 2025 has recently announced its first lineup of jury members, comprised of top industry leaders from global and regional brands across Asia-Pacific. As the only awards programme dedicated exclusively to marketing technology in the Asia-Pacific region, the Marketing Technology Awards 2025 aims to shine a spotlight on achievements that...READ MORE
Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials
MarketingSoutheast Asia

Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials

BY Fatima Baduria | July 9, 2025
MarketingSouth Asia

Madison Media Sigma bags media duties for The Sleep Company

BY Aliza Carmona | July 9, 2025
Samsung Ads boosts sales, marketing leadership with key appointments
MarketingAPAC

Samsung Ads boosts sales, marketing leadership with key appointments

BY Teddy Cambosa | July 9, 2025
Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore
MarketingSoutheast Asia

Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore

BY Fatima Baduria | July 9, 2025
Toni Ruotanen named as new head of Havas Market for Southeast Asia
MarketingSoutheast Asia

Toni Ruotanen named as new head of Havas Market for Southeast Asia

BY Teddy Cambosa | July 9, 2025

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What’s NEXT in Marketing: Indonesia 2025
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09
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Technology

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TechnologyFeaturedSoutheast Asia

MARKETECH APAC puts adtech in focus with ‘Advertising Technology Asia Philippines 2025’ launch

BY Aliza Carmona | July 7, 2025
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable, and privacy-first campaigns, marketers are turning to cutting-edge adtech to stay competitive. In this evolving environment, advertising technology is no longer just an enhancement—it’s a necessity. Answering the call for...READ MORE
TechnologyANZ

Miguel Lopes joins TrafficGuard as new chief product officer

BY Aliza Carmona | July 3, 2025
The magic of omnichannel personalisation: When it should feel right for APAC organisations
TechnologyAPAC

The magic of omnichannel personalisation: When it should feel right for APAC organisations

BY Aaron Crowe | July 1, 2025
Kargo introduces new CTV ad units for APAC market
TechnologyAPAC

Kargo introduces new CTV ad units for APAC market

BY Teddy Cambosa | June 24, 2025
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
TechnologyEast Asia

The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK

BY Teddy Cambosa | June 20, 2025
Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities
TechnologyAPAC

Which industries lag on loyalty innovation–and how to turn tech limitation to opportunities

BY Aaron Crowe | June 11, 2025

Platforms

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PlatformsGlobal

AnyMind brings agentic AI to influencer workflows with latest AnyTag update

BY Aliza Carmona | July 8, 2025
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by large language models (LLMs) to streamline campaign planning, influencer discovery, and data management. With the update, AnyTag users can interact with a conversational AI agent through the platform itself or...READ MORE
Malaysia postpones Bahasa Malaysia listing rule for e‑commerce sellers
PlatformsSoutheast Asia

Malaysia postpones Bahasa Malaysia listing rule for e‑commerce sellers

BY Teddy Cambosa | June 25, 2025
Correlink launches shipping management e-commerce platform Shipperfy
PlatformsANZ

Correllink launches shipping management e-commerce platform Shipperfy

BY Teddy Cambosa | June 17, 2025
What's NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift
PlatformsAPAC

What’s NEXT in Marketing: The rise in tailored media amidst declining trust, personalised content shift

BY Aditya Kilpady | June 17, 2025
PlatformsGlobal

Broadsign launches automated in-advance DOOH buying to streamline OOH transactions

BY Aliza Carmona | June 4, 2025
PlatformsSoutheast Asia

PH senate approves final reading for bill on MTRCB’s regulatory scope on online streaming platforms

BY Teddy Cambosa | June 3, 2025

SME

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PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation
SMESoutheast Asia

PUMM’s FAST continues movement momentum at Kota Kinabalu; focusing on policy and innovation

BY Teddy Cambosa | June 16, 2025
Kuala Lumpur, Malaysia – Persatuan Usahawan Maju Malaysia’s (PUMM) Forward Asia Strategic Transformation (FAST) has continued its momentum in Kota Kinabalu, bringing together leaders from both public and private sectors. For this new engagement, FAST’s objective is to highlight how collaboration can protect the environment while scaling Malaysia’s economy and sustainability efforts in tandem. FAST...READ MORE
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
SMESoutheast Asia

PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies

BY Teddy Cambosa | May 28, 2025
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
SMESoutheast Asia

KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates

BY Teddy Cambosa | May 9, 2025
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025

Tune in to

MARKETECH APAC Podcast

Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

Southeast Asia

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Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials
MarketingSoutheast Asia

Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials

BY Fatima Baduria | July 9, 2025
Singapore – Digital travel platform Agoda has launched its first brand campaign in Singapore, highlighting its offerings for flight bookings. The campaign centres on commercials powered by artificial intelligence. The latest campaign uses various AI video generation platforms to spotlight the benefits of booking flights on Agoda. It uses platforms like Google Veo, Runway, and...READ MORE
Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore
MarketingSoutheast Asia

Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore

BY Fatima Baduria | July 9, 2025
Toni Ruotanen named as new head of Havas Market for Southeast Asia
MarketingSoutheast Asia

Toni Ruotanen named as new head of Havas Market for Southeast Asia

BY Teddy Cambosa | July 9, 2025
MarketingSoutheast Asia

DBS Indonesia’s new campaign shifts spotlight from possessions to purpose

BY Aliza Carmona | July 9, 2025

East Asia

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MarketingEast Asia

Asahi Super Dry unveils large-scale regional campaign featuring BLACKPINK as brand ambassadors

BY Aliza Carmona | July 7, 2025
Japan – Asahi Breweries Ltd., a subsidiary of Asahi Group Holdings, has launched its first unified large-scale promotional campaign across East Asia, naming global music sensation BLACKPINK as the new brand ambassador for Asahi Super Dry. The campaign will span Japan, China, South Korea, Taiwan, Hong Kong, and Mongolia, marking Asahi’s effort to tap into...READ MORE
MarketingEast Asia

Cathay Cargo unveils modern-day ‘ark’ campaign to promote live animal care services

BY Aliza Carmona | July 2, 2025
MarketingEast Asia

HSBC celebrates 160 years with public art initiative turning city walls into community stories

BY Aliza Carmona | June 30, 2025
MarketingEast Asia

Grey appoints Kimihiro Takano as managing director for Japan

BY Aliza Carmona | June 27, 2025

ANZ

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Woolworths Group’s Healthylife appoints Bread Agency as social media partner
MarketingANZ

Woolworths Group’s Healthylife appoints Bread Agency as social media partner

BY Teddy Cambosa | July 8, 2025
Australia – Healthylife, Woolworths Group’s digital health platform, has appointed Bread Agency as its new social media agency of record. The partnership sees Bread take on the social media scope, including strategy, always-on content, community engagement, paid social and campaign support, beginning with the highly anticipated Healthylife Week campaign, which launched on July 7th.  The...READ MORE
CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians
MarketingANZ

CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians 

BY Teddy Cambosa | July 7, 2025
KFC Australia appoints We Are Social as social agency of record
MarketingANZ

KFC Australia appoints We Are Social as social agency of record

BY Teddy Cambosa | July 7, 2025
Digital agency Orchard launches dedicated Experimentation Practice
MarketingANZ

Digital agency Orchard launches dedicated experimentation practice

BY Teddy Cambosa | July 4, 2025

South Asia

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MarketingSouth Asia

Madison Media Sigma bags media duties for The Sleep Company

BY Aliza Carmona | July 9, 2025
India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties, encompassing television and print. As part of the mandate, Madison Media Sigma will oversee brand visibility and engagement across key platforms, supporting The Sleep Company’s expansion in the traditional media...READ MORE
MarketingSouth Asia

TBWA\India appoints Abhishek Chaturvedi to lead Gurgaon office as EVP and branch head

BY Aliza Carmona | July 9, 2025
MarketingSouth Asia

Samsung’s latest mixed reality campaign with Cheil India lets readers speak to a print ad

BY Aliza Carmona | July 7, 2025
MarketingSouth Asia

JBL’s latest campaign celebrates trendsetters and audio pioneers

BY Aliza Carmona | July 4, 2025

APAC

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First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders
MarketingFeaturedAPAC

First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry leaders

BY Teddy Cambosa | July 9, 2025
Singapore – The Marketing Technology Awards 2025 has recently announced its first lineup of jury members, comprised of top industry leaders from global and regional brands across Asia-Pacific. As the only awards programme dedicated exclusively to marketing technology in the Asia-Pacific region, the Marketing Technology Awards 2025 aims to shine a spotlight on achievements that...READ MORE
Samsung Ads boosts sales, marketing leadership with key appointments
MarketingAPAC

Samsung Ads boosts sales, marketing leadership with key appointments

BY Teddy Cambosa | July 9, 2025
From scale to substance: How Exness cut acquisition costs with deep funnel strategy
MarketingPartnersAPAC

From scale to substance: How Exness cut acquisition costs with deep funnel strategy

BY MARKETECH APAC | July 9, 2025
Leading with social impact: How JOLT is pioneering sustainability in the media industry
MarketingPartnersAPAC

Leading with social impact: How JOLT is pioneering sustainability in the media industry

BY Fatima Baduria | July 7, 2025

Global

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PlatformsGlobal

AnyMind brings agentic AI to influencer workflows with latest AnyTag update

BY Aliza Carmona | July 8, 2025
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by large language models (LLMs) to streamline campaign planning, influencer discovery, and data management. With the update, AnyTag users can interact with a conversational AI agent through the platform itself or...READ MORE
MarketingGlobal

Lee Kum Kee’s latest campaign transforms everyday scenes with one flavorful squeeze

BY Aliza Carmona | July 8, 2025
Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns
MarketingGlobal

Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns

BY Fatima Baduria | July 7, 2025
Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact
MarketingGlobal

Del Monte Foods’ US subsidiary files for bankruptcy, PH arm to assess financial impact

BY Teddy Cambosa | July 3, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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