Singapore – Esports media company ONE Esports has shared in a press release that it is planning to launch an esports talk show by 2022, in partnership with Marriott Bonvoy, Marriott International’s travel program.
Aside from the talk show, the partnership will also see Marriott Bonvoy focusing on expanding its reach to engage esports fans in Singapore and Malaysia via local Mobile Legends: Bang Bang community tournaments.
Aside from the global hotel brand, ONE Esports has also forged a tie-up with top insurance company FWD, to sponsor its Mobile Legends Professional League Invitational 2021 in Indonesia, where the top teams across SEA will compete to be the region’s best.
Through this, the esports media company will also feature the insurance company on its website, as well as create custom content for the brands’ flagship app, FWD Moments.
ONE Esports has been bolstering its media collaborations. The said partnerships follow the company’s recent tie-up with top online food and grocery delivery platform foodpanda, to create a new multi-part docuseries on esports called ‘Heroes of the Game’, which tackles the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.
Carlos Alimurung, ONE Esports’ CEO, noted that these partnerships will grow the esports ecosystem, and reaffirm ONE Esports’ commitment to scale esports globally with the world’s best brands.
“We are thrilled to have these partners join us in our mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration,” said Alimurung.
Meanwhile, Julie Purser, the VP of marketing, loyalty and partnerships at Marriott International APAC, shared, “Marriott Bonvoy has evolved from a rewards program to an immersive and inclusive travel program, and we look forward to collaborating with ONE Esports to bring our expression of good travel in both virtual and physical settings to gamers across the region.”
