Tag: Ogilvy Health

Singapore – Ogilvy Health, Ogilvy’s marketing and communications practice for health brands, has newly appointed its executive group director for Singapore – Nadeem Amin. With 25 years of creative and leadership experience on both the agency and client side, Amin has helped some of the most influential global brands advance their growth agenda in APAC through digital transformation.

In his new role, Amin will be responsible for leading the fast-growing Ogilvy Health team in Singapore, leveraging Ogilvy’s strong healthcare and technology capabilities to support clients with their business growth across Asia.

Commenting on the appointment, Pierre Robinet, president of Ogilvy Health in Asia, said, “We are entering a new healthcare era, where digital technology giants are redefining access to healthcare, where patients should be at the core of our marketing offering, and where engagement with healthcare stakeholders must be personalized through advanced technology and data. Nadeem’s background and expertise across content, data, technology, and media orchestration [are] unique and will be instrumental to accelerate our expansion in Asia.”

With over two decades of industry experience across strategy, digital, strategy, marketing, media, technology and leadership roles, Amin started his career in Australia as a creative, then rapidly supported brands in their digital transformation, notably leading Kellogg’s digital acceleration across South East Asia. He moved to Hong Kong to work as head of digital for Danone Greater China and later lead HSBC’s performance, technology and innovation agenda across 13 markets in APAC as managing partner for PHD.

Amin most recently served as regional managing partner at UM Worldwide, where he spearheaded the deployment of digital and data-led customer acquisition strategies, precision and performance marketing, and technology partnership consolidation for Johnson & Johnson’s consumer, vision care and OTC businesses in APAC.
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Following the rapid growth of their practice in the region, Ogilvy Health also announced two senior leadership appointments in Gopika Balraj, who joins from healthcare data science company IQVIA, and Jessica Geli, who joins from Publicis, where she led regional consumer health accounts. Both will be based out of Singapore and work closely with Nadeem as business directors to support Ogilvy’s various pharmaceutical, Medtech and healthcare clients in their digitalization efforts.

Just recently, Ogilvy Health released its whitepaper ‘Patient-Centric Marketing: Leveraging empathy and data to improve care’ with the aim to illustrate how the health industry and patients alike stand to benefit from digital healthcare.

Singapore – Creative agency Ogilvy Health together with Verticurl, a global marketing agency, Oracle, an American multinational computer technology corporation, and the Asia Pacific Medical Technology Association (APACMed) has released a new whitepaper, ‘Patient-Centric Marketing: Leveraging empathy and data to improve care’, to illustrate how the health industry and patients alike stand to benefit from digital healthcare.

Driven in part by the pandemic, many patients start their own care journeys online, generating a vast amount of personal data in the process. Because more and more patients begin their healthcare journeys online. Around 50% of patients will utilise digital health tools, and that percentage rises to 91% of patients who said they would use digital health services if the expenses were covered by a corporation or insurance provider. Using data to improve healthcare means that there is a lot of room for improvement in the field. Digital disruptors are already looking at these options in order to give better service, more personalised care, and better results.

The Ogilvy Heath paper identifies the three major action points for all healthcare brands to accelerate their move towards a patient-centric mindset, first is listening  to understand patient needs and define values. Next is sharing to improve access to valuable information. Regardless of age, over 80% of consumers investigate their diagnosis online, and Lastly, is to serve and create the tools, or partner with toolmakers to deliver improved care outcomes. A combination of empathy and data-driven analysis can help you find new ways to improve the care experience for patients, and this can lead to better outcomes. New services that improve patient outcomes will then be offered.

The whitepaper also noted that healthcare brands must reposition themselves as direct-to-patient marketers enabled and guided by personalization. Personalisation is enabling and guiding healthcare firms to recast themselves as direct-to-patient marketers. Engaging with patients online can lead to a greater understanding of their requirements by collecting data in a transparent, trusting, and mutually beneficial connection. 

In addition, the whitepaper said that by sharing valuable information and assisting people in receiving better care, brands with health expertise may develop meaningful relationships with patients. Health marketing does not have to be one-sided; it may now include the strategies and needs of numerous stakeholders at the same time.

Pierre Robinet, president for Asia at Ogilvy Health, said that marketing has a huge role to play in delivering truly patient-centric outcomes.

“And it starts by redefining the engagement strategy with all stakeholders contributing to the care journey, starting with the patient and looking beyond the healthcare professional, Robinet said. 

Waheed Bidiwale, chief strategy officer at Verticurl, shared, “It is more possible than you think to be patient-centric, you can operationalize that empathy, and bring it to life with technology,” 

If done correctly, patient-centric marketing programmes can increase access to care for patients, address the right physicians at the right time with information and solutions that make a real difference to the patient, while empowering sales forces with relevant patient insights.