Singapore – Omnichannel F&B technology company Oddle has appointed SPRG Singapore as its B2B public relations agency. Through the mandate, SPRG will be tasked to deliver strategic, creative communications to drive awareness, build brand credibility, and engage the business community as Oddle goes deeper and wider to provide solutions to F&B merchants.
Through its communication efforts, SPRG hopes to cement brand leadership for Oddle in the F&B technology sector as a top of mind brand in the industry.
Sylvia Ong, chief marketing officer at Oddle, said, “SPRG Singapore has impressed us with their extensive knowledge in strategic communications, investor branding and corporate communications. They clearly showed that they understood our unique business model and clearly outlined a plan on how to communicate it to our target audience regionally. Their past experiences in strengthening the positioning of other startups make us confident that they will be able to help Oddle’s vision and mission reach a wider population.”
Meanwhile, Edwin Yeo, general manager at SPRG Singapore, commented, “One of the best things to happen over the pandemic was our work in the startup field, and we’ve seen venture funds and founders committed to moving towards profit with purpose. Oddle is one such company and they have redefined the Singapore F&B landscape with a sustainable business model and their ‘restaurants first’ mindset.”
He added, “It is very telling that they are moving the needle to future-proof F&B restaurants with their O2O solutions. We are proud to be contributing to the F&B industry in Singapore after the struggles they faced following the pandemic. We look forward to a fruitful relationship with Oddle and are very excited about their growth in the region.”