Singapore – Singaporean F&B tech startup Oddle has launched a new marketing campaign in collaboration with Stellar Ace as Media Partner, and OtterHalf, a fractional marketing agency.
The campaign aims to delight daily MRT commuters with exclusive dining deals, transforming their everyday journeys into culinary adventures through Oddle’s food discovery platform, Oddle Eats.
Targeting commuters at selected MRT stations, the adverts feature exclusive deals, including 1-for-1 promotions and up to 40% discounts at over 80 participating restaurants, which can be easily claimed by scanning QR codes on advertisement placements located at selected MRT stations along the North-South and Circle lines.
Inspired by Singaporeans’ love for food and deals, the campaign’s concept revolves around the convenience of accessing dining offers. Oddle and OtterHalf developed engaging, informative advertisements that highlight where to find these deals, making the advertisements relevant to daily commuters. Additionally, the campaign successfully achieved Stellar Ace’s goal of enhancing commuter’s lifestyles.
The campaign also features interactive elements to engage commuters. Digital screens showcase short videos of participating restaurants and the variety of cuisines available through Oddle Eats. All advertisements, including window and lift stickers, include QR codes leading directly to the Oddle Eats website that is accessible via the app, where commuters can browse and claim deals instantly.
Talking about the campaign, Wei Lin Tan, country manager of Oddle, said, “This campaign is incredibly exciting as it benefits both commuters and our restaurant partners. Commuters can easily access exclusive dining deals during their daily travels, while our restaurant partners gain increased visibility and customer engagement through this strategic partnership.”
Meanwhile, Cassandra Ong, founder of OtterHalf, commented, “Our initial concept played on the word ‘tap,’ highlighting that the best dining deals are just one tap away. During the review period, we decided to amplify the call-to-action to ensure that viewers clearly understand what they need to do to claim the deal.”
Tag: Oddle
Singapore – Omnichannel F&B technology company Oddle has appointed SPRG Singapore as its B2B public relations agency. Through the mandate, SPRG will be tasked to deliver strategic, creative communications to drive awareness, build brand credibility, and engage the business community as Oddle goes deeper and wider to provide solutions to F&B merchants.
Through its communication efforts, SPRG hopes to cement brand leadership for Oddle in the F&B technology sector as a top of mind brand in the industry.
Sylvia Ong, chief marketing officer at Oddle, said, “SPRG Singapore has impressed us with their extensive knowledge in strategic communications, investor branding and corporate communications. They clearly showed that they understood our unique business model and clearly outlined a plan on how to communicate it to our target audience regionally. Their past experiences in strengthening the positioning of other startups make us confident that they will be able to help Oddle’s vision and mission reach a wider population.”
Meanwhile, Edwin Yeo, general manager at SPRG Singapore, commented, “One of the best things to happen over the pandemic was our work in the startup field, and we’ve seen venture funds and founders committed to moving towards profit with purpose. Oddle is one such company and they have redefined the Singapore F&B landscape with a sustainable business model and their ‘restaurants first’ mindset.”
He added, “It is very telling that they are moving the needle to future-proof F&B restaurants with their O2O solutions. We are proud to be contributing to the F&B industry in Singapore after the struggles they faced following the pandemic. We look forward to a fruitful relationship with Oddle and are very excited about their growth in the region.”
Singapore — Oddle, an omnichannel food and beverage technology company headquartered in Singapore, has announced the launch of a new booking option for its customers, following integration with Reserve with Google. This new offering enables bookings with participating businesses directly through Google products including Search, Maps, and Google Assistant.
The company operates in four countries namely in Singapore, Hong Kong, Malaysia and Taiwan. Oddle Reserve is one of the four core solutions within Oddle’s omnichannel ecosystem that aims to connect restaurants and their customers through first-class experiences and engagements. Through the collaboration, Oddle’s restaurant partners now experience higher search visibility and new reservation avenues across Google’s products.
The modern reservation and guest experience management solution is first of its kind to drive restaurant profitability by empowering restaurants to own direct reservations channels without per cover charge or subscription fee.
The Reserve with Google and Oddle Reserve integration will provide Oddle’s users a seamless opportunity to attract and retain customers that are using Google to search for restaurant reservations.