Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing ANZ
No posts found

NRMA encourages safe driving in awareness campaign for Rural Road Safety Month

by Fatima Baduria

-

September 3, 2024

NRMA encourages safe driving in awareness campaign for Rural Road Safety Month

Australia – The National Roads and Motorists’ Association (NRMA), an Australian organisation offering roadside assistance, has launched a campaign encouraging motorists to drive safely in time for Rural Road Safety Month this September. 

Featuring the First Nations Elders, the campaign aims to increase awareness of country road safety. While sharing safety messages, its goal is also to reduce the number of crashes and fatalities on the road.

The road toll has increased since last year, with 70% of fatalities being recorded in rural areas, driving NRMA to focus on regional communities for the campaign.

“For over 100 years the NRMA has been a trusted voice on road safety, and we continue to look for innovative and engaging ways to advocate for greater road safety outcomes for motorists, particularly those who are living in rural and regional areas,” NRMA chief membership officer Victoria Doidge said.

“Our rural and regional communities are the backbone of our country, and deserve to have the same road safety conditions of those who live in metropolitan areas. We want to ensure that people continue to travel to the regions, and can get to their destination safely. Unfortunately this year we have seen the road toll continue to increase, particularly across rural NSW. Every life lost is a tragedy and we must do everything we can to ensure motorists make it home safely to their loved ones,” Doidge added.

“The long distances often travelled on rural roads mean there really is no room for complacency when drivers get behind the wheel,” Jenny Aitchison, minister for regional transport and roads, said.

“I would urge drivers to take regular breaks, don’t drive under the influence of drugs or alcohol, obey speed limits, follow the advisory signs, be alert to wildlife and drive to the conditions, and always wear a seatbelt. And, whether you’re a local or a visitor, please take extra care while driving through rural or regional areas. By making safer choices, we can help everyone get home safe,” Aitchison added.

Related Tags Australia Campaign NRMA Rural Road Safety Month
Share this article

Related Articles

View All
Untitled design (40)
Marketing Southeast Asia
Deliveroo SG partners with Singapore Cycling Federation to raise awareness on rider safety
October 10, 2023
By Gian Japsay
Tune Protect continues Raya celebrations in new road safety ad
Marketing Featured Southeast Asia
Tune Protect continues Raya celebrations in new road safety ad
May 17, 2023
By Maureen Basa
Vietnamese students called to craft their own campaigns for road safety NPO
Marketing Featured Southeast Asia
Vietnamese students called to craft their own campaigns for road safety NPO
March 17, 2022
By MARKETECH APAC
TAC-Clemenger-BBDO-Melbourne-Campaign
Marketing Featured ANZ
Road safety org for Victoria reminds riders the importance of protective gears
February 14, 2022
By Jean Cabico
NRMA-and-BMEOF-campaign
Marketing Featured ANZ
NRMA Insurance wishes ‘safe holiday’ for Aussies in new OOH campaign
January 10, 2022
By Jean Cabico
ACKO-Insurance-The-Gifted-Road
Marketing Featured South Asia
ACKO Insurance’s holiday campaign a reminder for safer roads in Bengaluru
January 3, 2022
By Teddy Cambosa
No posts found

Featured Articles

View All
WN-2024-ID_Hero-image-2
Marketing Featured Southeast Asia
MARKETECH APAC brings 'What’s NEXT in Marketing' conference to Indonesia, advancing future marketing strategies
August 30, 2024
By Aliza Carmona
E-Commerce Marketing Series: Love, Bonito’s Esther Chan on blending efficiency, human centricity for e-commerce marketing strategies
Marketing Featured APAC
E-Commerce Marketing Series: Love, Bonito’s Esther Chan on blending efficiency, human centricity for e-commerce marketing strategies
August 28, 2024
By Teddy Cambosa
E-Commerce Marketing Series: BIG CARiNG Group’s Siew Lai Wong on striking a balance on customer-first approach in e-commerce
Marketing Featured Southeast Asia
E-Commerce Marketing Series: BIG CARiNG Group’s Siew Lai Wong on striking a balance on customer-first approach in e-commerce
August 8, 2024
By Teddy Cambosa
MARKETECH APAC returns to SG for “Customer Marketing Asia 2024” conference; to explore dynamic landscape of customer marketing
Marketing Southeast Asia
MARKETECH APAC's inaugural “Customer Marketing Asia 2024” conference in SG to explore dynamic landscape of customer marketing
July 8, 2024
By MARKETECH APAC
Ngai-Yuen-Low-ECOM-Series_1
Marketing Featured Southeast Asia
E-Commerce Marketing Series: AEON’s Ngai Yuen Low on balancing technology and engagement to enhance shopping experience
July 2, 2024
By Aliza Carmona
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
Technology Partners APAC
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
June 25, 2024
By Teddy Cambosa
No posts found

Most Recent Articles

L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
No posts found
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
May 9, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin