Singapore – Now Comms Asia has announced the appointment of Joe Sen as its new group managing director. In this role, he will spearhead regional operations across Asia Pacific and Japan – with a particular focus on Singapore, Malaysia, Thailand, Japan and Indonesia, to drive growth and strategic excellence.
Sen has a robust background in crafting and executing successful marketing strategies for the world’s top brands. His curiosity, passion for people and love for storytelling have driven his numerous successes, positioning him perfectly to hoist Now Comms Asia’s strategic capabilities.
As group managing director, he will focus on elevating Now Comms Asia’s ability to bring even more quality to an exceptional track record on its operations and relationships; further improving the calibre that Now Comms Asia has in service delivery.
His role will also encompass an enhancement of service delivery quality to help foster stronger client relationships, and on casting out a comprehensive intergroup strategy that will ensure the consistent delivery of top-notch marketing services – ensuring a seamless integration across all subsidiaries.
Speaking on his new role, Sen said, “Now Comms Asia has a strong foundation of delivering exceptional brand experiences that drive business results. Our clients continue to seek our agility and expertise in connecting with their customers across an increasingly complex landscape. I am excited to be joining the team at a time of great change, bringing a strategic lens to the next stage of our growth.”
Meanwhile, Andrew McArthur-Edwards, group CEO of Now Comms Asia, said, “Anyone who knows Joe recognises his unique approach to driving growth – a #kindadifferent marketing leader. As a commercially minded strategist he is the perfect person to lead the company on its next level of expansion in the region. I’m excited to give this opportunity to such a brilliant mind and incredibly happy that he has accepted the position, stepping up from the strategy roles he proved himself in to take the helm and steer our business.”
