Tag: key promotions

Manila, Philippines – MullenLowe TREYNA is celebrating its 45th anniversary with significant personnel changes across the board. 

Viboy Palillo has been promoted to the position of chief strategy officer for the MLT Group, following more than a decade of leadership within the agency’s strategic planning team. Meanwhile, Sachi Iwasaki is promoted to the position of account director. She has a track record of producing projects for clients such as Surf, 7-Eleven, and Axe.

Nina Romero and Krystel Ibaez have been promoted to senior copywriter and senior art director. They are known for their work on Lucky Me, Intermed, and Closeup, among other projects.

MullenLowe TREYNA is a few full-service network agencies in the nation, and is strengthening its finance and content production teams by promoting key personnel. At Paradigm, JL Marfori was promoted to the position of senior lead multimedia artist. Meanwhile, Jobelle Llanita has assumed the position of associate finance manager.

The MullenLowe MARC PR division has made the most promotions this year, following a string of organic and new business growth for clients like Galderma Consumer and Aesthetic lines, FWD Life Insurance, Unilever, and the Internet and Mobile Marketing Association of the Philippines, as well as recognition in local and regional award shows.

Moreover, Gerald Lim has been promoted to head of accounts, with Alyssa Dizon now serving as account director under his supervision. Jean Sanchez has been appointed as operations supervisor.

The MARC media relations team has announced new appointments, with Iris Del Fierro assuming the lead position as head of media relations. Joining her in a promotion is Nikka Ramos, who is now in her new role as senior media relations manager.

Speaking about the 45th anniversary and the appointments, Mike Trillana, chairman and CEO of MullenLowe TREYNA group, said, “We are extremely proud to see homegrown talent taking up leadership roles in the agency. It reflects the same commitment to excellence that we’ve always brought our clients for over 45 years.” 

New York, USA – Advertising holding company Omnicom has announced the promotions of Alex Lubar as new global CEO of DDB Worldwide and Glen Lomas as global president and chief operating officer of DDB Worldwide.

Prior to his elevation, Lubar was appointed president and COO of DDB Worldwide in October 2022 after spending 10 years at McCann.

He served several regional leadership roles in his time, including being president of McCann North America, head of McCann’s Asia Pacific region, and CEO of McCann London.

Lubar will succeed the current global CEO, Marty O’Halloran, who will continue as chairman. O’Halloran has been a leader within the DDB network for close to four decades and took over the role of global CEO in 2020.

On the other hand, Lomas was based in London and served as CEO at DDB EMEA before his promotion. He brings with him a strong client experience, building successful client teams across geographies while creating an environment where creativity and effectiveness flourish across the network.

John Wren, chairman and CEO at Omnicom, said, “We are pleased to announce these changes as DDB has reclaimed its title of being one of the top creative agencies in the world, including 2023 Cannes Network of the Year.”

“Marty’s dedication to DDB has made him an integral part of the network’s culture and operations, and we thank him for his strong leadership during the past four years as CEO. With extensive global leadership credentials within the industry, we are confident that Alex, supported by Glen, will continue to elevate the network and build upon its legacy of creative excellence,” he added.

Also speaking on the promotion, O’Halloran said, “It has been my honour to lead DDB over the past 4 years. The talent across our regions is incredible, and together we’ve been able to produce work that has achieved transformative results for our clients and has been awarded as some of the best creativity in the world. As part of this orchestrated succession plan, there is no doubt in my mind that Alex will continue to lead the DDB network to new heights. I look forward to working in a chairman’s capacity with Alex and Glen as they partner in leading the way forward with their global leadership team.”

Meanwhile, in his new role, Lubar shared, “Since its inception, DDB has unlocked the power of human emotion to make millions of different people change how they behave, feel, and transact with brands and businesses around the world. We believe that creativity, in all its modern forms, has the power to profoundly transform our clients’ businesses. I am honoured to have the opportunity to lead Bill Bernbach’s legacy into the future with such a talented global staff and leadership team who all share the same vision.”

Lomas, on his appointment, also added, “It has always been a privilege to work at DDB, and it is a great honour to take on this role. DDB has always been where brilliant, unpretentious people turn up each day to apply their creativity to solving problems. The problems and solutions change, but the culture doesn’t. I love what this network is capable of when it comes together, as demonstrated this year at Cannes, and Alex and I are here to ensure that spirit continues and the network keeps evolving to attract the most ambitious talent and clients.”