Singapore – Moving Walls, a global media technology and enterprise software company specialising in digital out-of-home (DOOH) and retail media, has acquired Insightz Club, a firm focused on audience research and behavioural intelligence.
The acquisition brings together two data intelligence players with a shared focus on making media more measurable and human-centred. Moving Walls has been driving the digitisation of outdoor and in-store media, while Insightz Club has focused on understanding consumer thinking and behaviour. The combined entity aims to offer brands a comprehensive view of audience activity—from exposure to action.
In line with the growing convergence of physical and digital advertising, Moving Walls also introduced Moving Walls Science, an AI-powered intelligence suite designed to convert audience behaviour data into predictive insights. The company said the platform will help marketers gain visibility before investment and provide proof of performance afterward.
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
Moving Walls Science features five integrated modules aimed at enhancing campaign intelligence across media channels:
- Audience IQ, which predicts reach and exposure across DOOH and connected media.
- Campaign IQ, which benchmarks performance and enables cross-campaign optimisation.
- Media IQ, which applies media mix modeling to analyse each channel’s contribution to business outcomes.
- Retail IQ, which links media exposure to in-store engagement and purchase intent.
- Location IQ, which measures brand lift, footfall, and conversion based on location data.
Srikanth Ramachandran, founder and group CEO of Moving Walls, said, “For years, Moving Walls has been at the forefront of digitising and connecting the fragmented world of offline media. With Insightz Club joining our ecosystem, we’re taking a major leap forward—embedding AI and connected intelligence into the very core of our planning, activation, and measurement DNA. Moving Walls Science empowers marketers to go beyond data, applying true scientific precision to decode outcomes like impact, purchase, and incrementality across the connected media mix.”
He added, “This marks a new era where every impression is intelligent, every screen is connected, and every campaign delivers measurable business growth. With data as our foundation and science as our engine, we’re engineering the future of autonomous, outcome-driven media.”
Meanwhile, Mritunjay Kumar (MJ), founder of Insightz Club, commented, “Audience research is shifting from retrospective surveys to real-time, AI-driven intelligence. At Insightz Club, we’ve always focused on decoding consumer behaviour as it happens. The future of marketing lies in connected intelligence, where insights, media, and outcomes are seamlessly orchestrated. After hundreds of brand studies, one truth is clear: no single medium is the hero.”
He added, “The real magic happens when all channels work in harmony to create measurable impact. By joining Moving Walls, we’re turning research into predictive science, giving brands clarity before they invest and proof after they execute. This aligns perfectly with Moving Walls’ vision of outcome-driven, autonomous connected media powered by Moving Walls Science.”
Operating across Asia Pacific, the Middle East and North Africa, the US, and Latin America, Moving Walls said the acquisition and global rollout of Moving Walls Science signal the emergence of a new intelligence platform designed to redefine how brands understand and influence audiences in an increasingly data-driven marketing landscape.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)