Tag: InsightzClub

Singapore – Consumer insights tool InsightzClub has announced the rollout of its new data discovery tool for its existing insight dashboard, aimed at driving real-time automation of insights discovery.

Through the tool, InsightzClub allows customers to run self-discovery with the accumulated data with an accessible user interface (UI). Traditionally, to obtain cross tabulations involves data processing on statistics which are time-consuming and exhaustive.

The release of the tool comes after the launch of its passive embedded insights technology on its app last December 2020, to gather data behaviorally rather than survey-based data.

“The data discovery tool is a no-code, drag and drop tool aimed to support insights and marketing teams to have the power to explore the data. The addition of the data discovery tool to our real-time dashboard is also part of the end-to-end customer automation stack,” said Padmanabhan Ramaswamy, co-founder of InsightzClub.

Singapore – Marketing insights startup InsightzClub has announced the launch of its new customer insights solutions which uses the passive-embedded technology.

The aforementioned technology focuses on gathering data based on actual consumer behavior rather than data collected from surveys or those based on user claims. 

InsightzClub will make available to customers two new solutions- a brand journey solution and an advertising effectiveness solution from early 2021 onwards.

InsightzClub’s passive-embedded technology utilizes a mix of image recognition, textual analytics, and behavioral signals to creative data analytics to arrive at metrics for brand journey and advertising effectiveness.

In a statement to MARKETECH APAC, InsightzClub’s co-founder and managing director Padmanabhan Ramaswamy said the newest innovation responds to a greater need to ‘understand behavior more accurately, as well as providing more confidence to marketers to make data driven decisions.’.

He also stated that InsightzClub envisions to ‘offer solutions to consumer brands who are more likely to be early entrants to use new disruptive solutions in the market to set a precedence for other consumer brands to follow across the region.”.

“We are very excited at the possibilities these two solutions could offer to change  the manner in which consumer insights are consumed. These two solutions have been developed at the back of extensive R&D by our technology team. We look forward to partnering with various brands on these solutions to drive data driven decisions,” Ramaswamy added.

Once available, the new solutions will be offered as subscriptions to customers. and can be accessed by downloading the InsightzClub mobile app on Google Play or Apple App Store.