Singapore – Global software company monday.com has rolled out its first-ever 360-degree brand campaign in Singapore, marking the opening of its new Southeast Asia regional hub.
Amid rising AI anxiety, the campaign puts monday.com’s AI-powered digital worker, monday sidekick, at centre stage—showing how seamlessly it integrates into daily workflows to tackle repetitive tasks and spark productivity.
Designed to resonate with Singapore’s business community, it highlights the joy that comes when AI helps people focus on creative and meaningful work instead of the mundane.
“As AI adoption picks up pace in Singapore, the campaign amplifies our latest AI innovations, including monday sidekick, which helps teams move beyond managing their work to getting their work done for them,” said Stephanie Perez-Israel, regional marketing lead APJ at monday.com.
“We’re excited to see this campaign come to life, bringing us closer to our local customers and partners and an opportunity to demonstrate how our AI solutions can directly support Singaporean teams and businesses everyday,” she explained.
“We’re hearing from customers and senior leaders that AI implementation is provoking real anxiety, from leadership pressure and competitive threats, to added complexity and unclear ROI. With this campaign, we address those concerns head-on and show what’s possible when AI is embedded and intuitive, something business leaders and their teams actually love to use,” said Robbie Ferrara, global creative director at monday.com.
“Building on our earlier work, we’re bringing back the much-loved llama to prove that B2B marketing can be creative, human-centred, and engaging,” Ferrara asserted.
Produced by monday.com’s global creative team and directed by Doug Karr, the campaign takes a full 360° approach across digital, film, and out-of-home activations.
Commuters can spot the vibrant visuals along major MRT lines, in malls, and even at Changi Airport.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)