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Mindshare appoints Sidharth Parashar as new CIO for APAC

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Singapore – Mindshare, the media services company under WPP, has appointed Sidharth Parashar, former president of investments and pricing at GroupM India, to be its new chief investment officer for APAC.

In his new role, Parashar will be focusing on enhancing Mindshare’s investment strategy across local markets, as well as driving Intentional Investment and the opportunity for Good Growth in the region. He will also be reporting to Helen McRae, CEO of Mindshare APAC.

Additionally, Parashar will be based in Singapore and will be part of the Mindshare APAC leadership team.

Commenting on his appointment, Parashar said, “It has been an amazing journey at GroupM, and I am delighted to now take over this new Mindshare APAC investments role. I look forward to this opportunity in new markets to build value for our client’s business.”

Meanwhile, McRae noted, “I am very pleased that Sidharth will be joining our regional team. He brings a tremendous depth of expertise and will be a great champion of Good Growth for our clients.”

Prasanth Kumar, GroupM’s CEO for South Asia, said that Parashar has had a phenomenal career journey where the organisation has witnessed his evolution from a practice expert to a leader over the last 18 years with GroupM. 

“He has successfully led the investment mandates across all media and has elevated the practice through innovative products and delivering exceptional value for our clients. I would like to wish him the very best and will continue to work closely with him as he drives the regional investment strategy for Mindshare,” added Kumar.

In July 2022, Mindshare announced new leadership appointments, namely Shankar Rajagopal as chief client officer for APAC; Ashish Thukral as managing director at Mindshare and m/SIX Vietnam; and Preeti Mascarenhas as head of strategy and product for APAC.

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