Tag: Mindshare
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
The campaign positions homeownership as more than a financial transaction, emphasising themes of long-term security, momentum and wealth creation.
As part of the promotion campaign, various major platforms were hacked, seized and hijacked, pulling unsuspecting audiences into the world and theme of One Cent Thief Season 2.
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
United Overseas Bank has collaborated with Samsung Ads to launch a multi-country connected TV (CTV) campaign across Southeast Asia during a key sporting event.
In this Top Story feature, we spoke with Benedict Tan, creative director of Talon Creative to discuss the activation’s creative direction, why this campaign relied heavily on storytelling rivalry, as well as stressing the importance of strong partnerships especially for campaigns like this.
L'Oréal Vietnam has selected WPP’s Onefluence as its full-service influencer marketing agency under a three-year retainer agreement, underscoring the beauty giant's dedication to leveraging brand advocacy as a strategic driver for business growth.
By harnessing the power of CTV and digital video, Mindshare delivered a highly targeted and engaging campaign that resonated with the sophisticated tastes of King Living's target audience.
Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main c...
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)