London, UK – Metagenics, the science-based vitamin and supplement company, has appointed integrated global digital marketing business Jellyfish to lead its global media strategy.
The selection comes after an extensive pitch process that showcased Jellyfish’s expertise across media, creative, data, and technology. With an already strong presence in Asia, Metagenics will leverage the digital agency’s suite of proprietary technology and global scope to drive further brand growth and market expansion.
Jellyfish will take over the duties of the current incumbent, R/GA, which Metagenics tapped in 2023 to oversee its national creative and strategic duties.
Metagenics is Jellyfish’s newest addition to its roster of clients, including recognisable brands such as Google, Netflix, Amazon, Bissell, and Uber.
Speaking on the partnership, Sophie Rasmussen, global CMO at Metagenics, said, “Jellyfish’s unparalleled expertise in navigating the complex currents of global media stood out to us. Their innovative approach aligns perfectly with our vision for expanding our brand’s reach and impact. We’re confident that partnering with Jellyfish will not only elevate our presence in the market but also drive meaningful connections with our audience worldwide.”
Meanwhile, Will Heins, chief solutions officer at Jellyfish, stated, “Metagenics, a forward-thinking brand at the forefront of their industry, is poised to disrupt the market, making them an ideal match for Jellyfish. This partnership presents an exciting opportunity to demonstrate the profound impact of strategic media planning in the health and wellness sector. With a shared dedication to innovation and excellence, we are ready to empower individuals worldwide to prioritise their well-being. Working alongside their exceptionally talented team is both an honour and a delight.
