Malaysia – Stephanie Caunter, the regional head of marketing of ADA, the data and AI-driven marketing firm in Asia, will be exiting the company, and will relinquish her duties beginning the month of April.
Caunter has been with ADA for a little over two years since March of 2019 and was in charge of all of its nine markets covering Southeast Asia and South Asia, such as Singapore, Philippines, and Malaysia, as well as Sri Lanka and Bangladesh in the latter mentioned region.
Caunter shared to MARKETECH APAC that she is leaving the company to take on a new challenge in a different industry and with a different focus in role. She said her experience with ADA can be described in three words: thrilling, family, and growth.
“I was lucky enough to be given the opportunity to be part of ADA’s leadership team and start the marketing function from scratch; two years on [and] we’ve built our brand into one that’s known for its data and digital marketing capabilities, and is constantly fielding an influx of potential new customers,” said Caunter.
ADA designs and executes integrated digital, analytics, and marketing solutions. Caunter headed the company’s brand building and lead generation and supported its prospecting efforts across all of the nine markets in the region. She developed its brand and marketing strategy from scratch, with the objective of bringing recognition to the brand among key buyers and influential stakeholders.
“It will be a bittersweet farewell as I have nothing but the fondest memories for my colleagues and awesome team members,” added Caunter.
Caunter did not share the details of her new role but said that the new work will see her focusing more on customer marketing.