Kuala Lumpur, Malaysia – The Malaysia Digital Economy Corporation (MDEC) has appointed global strategic communications leader, Burson, as its new public relations (PR) agency of record. This strategic appointment follows a competitive pitch process to identify a capable PR agency to work with collaboratively in strengthening MDEC’s communication strategies and stakeholder engagements.
Burson was selected for its global reach, deep insights, and capability to support MDEC’s mission of accelerating Malaysia’s digital transformation. This partnership aims to strengthen MDEC’s communication efforts and reinforce its leadership in the digital economy.
The collaboration between MDEC and Burson will also encompass a comprehensive range of services, including strategic media relations both locally and internationally, bespoke content creation, and reputation management.
Over the course of the next three years, Burson will meticulously craft and execute communication strategies designed to amplify MDEC’s initiatives and engage effectively with diverse stakeholders, ensuring that MDEC’s messages resonate powerfully across all channels.
Justin Then, CEO of Burson Malaysia, said, “This appointment is a testament of the team’s ability to provide the deep actionable insights that MDEC requires from a global agency partner. We’re honoured to be handed this mandate to assist MDEC in advancing the national digital transformation agenda.”
Earlier this year, WPP Group announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to form Burson. The newly formed Burson, officially launched last month, now boasts over 6,000 employees in 43 markets worldwide. This merger creates an industry-leading, full-service communications agency focused on building and protecting reputation, honouring the legacy of Harold Burson, a pioneer in modern public relations and strategic communications.
