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Mastercard launches ‘Priceless’ program in PH to offer unique experiences to cardholders

by Fatima Baduria

-

January 17, 2025

Mastercard launches ‘Priceless’ program in PH to offer unique experiences to cardholders

Manila, Philippines – Payment network Mastercard has launched its Priceless program in the Philippines, offering local and international cardholders unique experiences including travel, dining, entertainment, and shopping. The program aims to help connect people with their different interests.

Priceless Philippines is the recent extension of Mastercard’s global Priceless program as tourism in the Asia-Pacific region gains momentum.

Through the Priceless program, cardholders globally can access Mastercard’s offering of curated experiences in various locations, including Indonesia, Malaysia, Singapore, and Thailand.

With the launch of Priceless Philippines, ten destinations in the country have been added to the offering, including a private island vacation, heritage tours, and exclusive concert pre-sales. Mastercard is set to add more experiences in the country.

Simon Calasanz, country manager of Mastercard in the Philippines, said, “The Philippines is home to world-class travel and cultural destinations, and Mastercard is thrilled to showcase the best of these to domestic and international travellers through Priceless Philippines. The program will also support the growth of Philippine tourism and expand economic opportunities for local businesses, complementing the government’s efforts to bolster the local tourism industry.”

Julie Nestor, executive vice president of marketing and communications of Mastercard in Asia-Pacific, said, “Connecting people to their passions, their purpose, and to each other, is Mastercard’s commitment through Priceless and nothing bridges cultures as powerfully as travel. Launching Priceless in the Philippines is part of Mastercard’s ambition within the broader region to elevate tourism experiences while supporting the growth of businesses in this sector.”

Related Tags Marketing Philippines Mastercard
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