Tag: What's NEXT 2024
The digital advertising landscape is undergoing a paradigm shift with the integration of AI. AI has become indispensable for engaging, converting, and reaching consumers effectively. Insider Intelligence predicts that over 50% of digital ads will leverage AI and machine learning by 2024, creating seamless,...
This conference gathered a wide range of marketing industry professionals to lead the conversation on the outlook of the marketing industry through actionable insights, strategies, and tools needed to navigate upcoming trends and industry predictions.
As part of MARKETECH APAC’s “What’s NEXT”, our dedicated thought leadership series is back–unravelling the threads of innovation, cultural nuance, and strategic foresight that weave together the tapestry of this diverse and dynamic marketplace.
Data needs time to be fully absorbed; only when it is truly absorbed can it be acted on. Always start with deep comprehension before tackling implementation.
The subscription economy grew by more than 300 per cent between 2012 and 2019. And it’s continuing its meteoric rise thanks in large part to Amazon Prime making subscriptions a part of everyday life for many Australians.
The relentless expansion of digital platforms and the ever-evolving landscape of consumer behaviours have escalated the battle for attention, compelling brands to redefine their marketing strategies and carve out distinctive identities.
Effectively tapping into the power of first-party data starts with creating a unified customer view. It requires access to tech ecosystems that are built for data agility and real-time behavioural insights that marketers can easily act on.
AI can also be used to optimise DOOH ad campaigns in real time, based on factors such as weather, traffic, and even the mood of the audience. The result is not only more effective but memorable advertising.
Despite financial constraints, 2023 saw B2B chief marketing officers embracing these challenges by enhancing their financial fluency, aligning with C-suite leaders, and emphasising the importance of brand building and creativity to gain a competitive edge.
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
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