Tag: marketing insights
In our latest What’s NEXT in Marketing interview, we sat down with Srikanth Ramachandran, founder and group CEO at Moving Walls as he discussed the future of OOH advertising, and what trends should marketers consider when implementing their OOH strategies.
Timed with Merdeka, Malaysia Day, and the brand’s 28th anniversary, the homegrown cake chain rolled out its largest collaboration of the year from 15 August to 15 November 2025, featuring exclusive offerings at select outlets across the country.
Nearly half (43%) of marketing leaders intend to boost their account-based marketing (ABM) budgets, a significant rise from 28% recorded at the same time last year, according to a survey by xGrowth in collaboration with Media Collateral.
Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources.
Specifically, the data suggests that total expenditure by category in Q3 2023 quarter was $1.630b for search and directories, $1.451b for general display and $649.2m for classifieds.
An overwhelming 91% of respondents believe that organisations are making an effort to educate the public about scams, empowering them with the knowledge to identify and thwart scams effectively.
Data from GWI’s study touches on how millennial preference can contribute to the rise of brands, media platforms, and even influencers, as well as what millennials seek in brands that they purchase on a regular basis.
The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.
The industry discussion talked about how brands can best leverage marketing intel to breathe life into ingenious brand and product marketing.
‘Consumer Insights Power-Up 2022' this July 27 will be gathering marketing leaders in SEA to discuss how brands can effectively translate their marketing intel into smart campaign strategies.
