Singapore – Global insurance company Manulife has unveiled a new global brand strategy with the new tagline ‘Where will better take you’. This strategic initiative is designed to unite Manulife’s global brand resonance across the world and underscore its mission of ‘Decisions Made Easier. Lives Made Better.’
To mark the launch of the new Global Brand Strategy and tagline, Manulife has rolled out a series of eye-catching advertisements in Hong Kong, which includes wrap advertisements at key locations such as the Star Ferry Pier in Tsim Sha Tsui, Hong Kong taxis featuring body wrap advertisements, digital panel ads at the Hong Kong International Airport Baggage Reclaim Network, and a bus shelter domination at Statue Square in Central as well as bus shelters across the city.
In tandem with this, Manulife also supports the core programme at the façade of M+, one of the most prominent landmarks in Hong Kong’s iconic skyline. Starting from June 21, 2024, audiences can enjoy a selection of brand-new animated videos showcasing numerous museum objects, alongside moving image works, between 6-7pm and 9-10pm.
Manulife’s new brand strategy alongside the new tagline focuses on its key pillars of offering, including Health, Life, Investment Management, Retirement Planning—MPF, and Retirement Planning—Saving.
This new tagline by the company also coincides with Manulife’s ongoing Investor Day, held in Hong Kong and Indonesia, highlighting how the company is uniquely positioned to achieve their financial targets and reinforce the attractive opportunities and strong momentum across their global businesses.
“Our new global tagline reflects our ongoing and steadfast commitment to creating better opportunities for everyone. This tagline is a clear reflection of our mission to make decisions easier and lives better for people around the world. With the worldwide launch of campaigns, it helps connect our mission to our understanding of customers’ needs and provides relevance to them. We look forward to generating value and creating sustainable business growth as our customers’ partner that drives progress and hope,” Manulife told MARKETECH APAC.
