Tag: What's NEXT
Philippines – As AI evolves at breakneck speed, data privacy rules tighten, and hyper-personalised experiences become the norm, marketers in the Philippines face a new kind of pressure — innovate fast, but do it wisely. With a young, digital-first population and consumer behaviour shifting by the day,...
MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen.
MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.
Rather than thinking about the alphabet soup of company types, such as DSPs, DMPs, CDPs and SSPs, we should instead start thinking in terms of supply chain components.
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
The 2-day conference, which will be held from February 28, 2023 to March 1, 2023, aims at gathering some of the biggest marketing leaders in Asia-Pacific to discuss the various opportunities across a wide range of marketing sub-industries.
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