Tag: What’s Next 2023: Marketing in Malaysia
In this era of heightened competition and discerning consumers, the significance of a customer-centric CX approach cannot be overstated. It transcends mere customer service; it is a holistic strategy that permeates every facet of an organisation, from product development to marketing and beyond.
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
Through the conference, Jezreel Teng, enterprise account executive at CleverTap will be presenting a keynote presentation on aiding businesses to fully understand why CLV is crucial for the success of businesses, as well as sharing how personalised experiences contribute to increased customer loyalty...
The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
