Kuala Lumpur, Malaysia – As Visit Malaysia 2026 (VM2026) preparations continue, Malaysia Airports has positioned its ‘ShopLAH’ campaign as part of efforts to drive tourism spending and enhance the visitor experience across its international airport network.
Described as an always-on airport retail experience initiative, ShopLAH integrates shopping, dining and cultural storytelling into the passenger journey. The campaign seeks to reinforce airports as contributors to Malaysia’s tourism economy by encouraging higher passenger spend while promoting Malaysian brands and identity at key entry points.
Dato’ Mohd Izani Ghani, managing director of Malaysia Airports, said ShopLAH highlights the operator’s role in shaping travellers’ impressions of the country.
“The campaign enhances the passenger travel experience while strengthening our commercial ecosystem through close collaboration with concessionaires, local brands and the creative community. By activating airport retail as part of the journey, we are reinforcing our airports as gateways that connect tourism, business and Malaysian identity, in line with our broader aim to position Malaysia as the most connected country in Asia Pacific,” he said.
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
As part of preparations for VM2026, Malaysia Airports plans to introduce a Tourist Privilege Card integrated into the MYAirports App. The digital card will provide international visitors with access to discounts, shopping privileges and rewards across participating retail and food outlets.
ShopLAH will also feature limited-edition foldable duty-free bags as part of its experiential component. Developed in collaboration with Malaysian artists Hsieying, Kideika, Daisy Dalia and Afi Sulaiman, the designs draw inspiration from Malaysian culture, heritage, urban life and food. The campaign also includes selected collaborations with global brands such as Lego, positioning airport retail spaces as experiential touchpoints for travellers.
