Kuala Lumpur, Malaysia – Travel service provider Trip.com has launched a brand campaign at Kuala Lumpur International Airport (KLIA) through a partnership with advertising company Meru Utama Sdn Bhd (VGI Airports).
Trip.com’s collaboration with VGI Airports is part of its effort to enhance brand visibility in Southeast Asia (SEA). It leverages KLIA’s prominent advertising spaces including aerobridges, walkways, and landside areas.
The campaign aims to inform travellers of Trip.com’s features and travel solutions. The travel service provider helps travellers with flight bookings, hotel accommodations, car rentals, and other experiences.
Through the partnership, Trip.com leverages KLIA as one of the busiest airports in SEA.
Stephane Thong, general manager at Trip.com Malaysia, said, “We are thrilled to partner with Malaysia Airports on this exciting brand campaign. Kuala Lumpur International Airport is a key gateway to Asia and beyond, making it an ideal platform to showcase Trip.com’s offerings to an international audience. This collaboration not only boosts our brand visibility but also demonstrates our commitment to supporting the resurgence of global travel.”
“As the appointed media concessionaire for KLIA, we are delighted to welcome Trip.com as a key brand partner. The synergy of this partnership perfectly demonstrates the power of advertising at one of Asia’s premier airports, with Trip.com’s global reach and innovative travel solutions resonating well with the diverse international audience passing through KLIA’s terminals,” Herman Lim, general manager, of VGI Airports, commented.
