Singapore – The digital experience platform of Magnolia, a global content management systems provider, has recently been recognized at the 2021 Gartner Magic Quadrant by Gartner.
The Magic Quadrant are market reports published by consulting firm Gartner based on qualitative data analysis in demonstrating market trends, such as direction and business nature. The report is conducted every one or two years to several technology industries.
Magnolia is the newest entry to this year’s Gartner Magic Quadrant, and recognition is afforded to its digital experience platform (DXP), the Magnolia DX Core.
The said DXP, categorized under the ‘Niche Players in the Magic Quadrant’, carry capabilities that include content management, personalization, search, campaign management and digital asset management (DAM). It is often deployed by organizations in banking, manufacturing, communications, and travel and hospitality verticals for business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
“We believe that Magnolia provides the powerful capabilities that marketing teams need to quickly launch customer experiences without having to involve IT. Through its Visual SPA (Single-page app) Editor, Magnolia offers best-in-class authoring experience for omnichannel publishing by enabling marketers to fully design, control and preview experiences for any channel,” Magnolia said in a press statement.
For Magnolia CEO Tim Brown, the recognition from Gartner is a testament of a greater shift in “market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms.”
“Our vision of a composable DXP, built of deeply integrated best-of-breed solutions, enables brands to incrementally build out a high performance DXP that leverage existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empowers all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” Brown explained.
Meanwhile, Rasmus Skjoldan, CMO at Magnolia, commented that last year has seen enterprises moving towards the direction of forward-thinking business movement by “bringing high-quality digital experiences to their customers considerably faster than their competition.”
“We’re essentially seeing the sun rise for composable platforms that give enterprises a much faster way to launch digital experiences – and the first but clear glimpses of the sun setting for the suite platforms as they eventually become too slow for the modern enterprise. It’s a natural evolution for this market in which overly complex suites are replaced by a new approach,” Skjoldan stated.
In a statement provided for MARKETECH APAC, Magnolia Singapore’s general manager Don Lee stated that Magnolia’s recognition is a ‘big win’ for the future of flexible DXPs.
“We are incredibly proud to be featured in this quadrant for the very first time, and on top of that, leading the quadrant in vision. This is testament to the affirmation by our clients of our project success promise along with the flexibility of our composable DXP, allowing brands to build their digital experience platforms in any way they desire, either on premise or as a service,” Lee stated.
