Sydney, Australia – McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.
The campaign features a video showing some of the biggest names in footy, including Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, ‘Fletch’ and ‘Hindy’, Sam Thaiday, Ricky Stuart, and even the immortal Wally Lewis.
The personalities are seen doing what they do best as halfback Mitch Moses feeds a hungry scrum, Sam Thaiday comments on his ‘huge hit’ of coffee, and Ricky Stuart takes part in a ‘post-meal’ press conference.
Macca’s campaign film is also voiced by the legendary league commentator Ray Warren as it celebrates Footy being back on the menu.
The film gives out the message that whether you’re a fan, coach, commentator, or star of Rugby League, there is no other place to head to before or after the game but Macca’s. It will also broadcast across TV, online video, out-of-home (OOH), paid social, digital, and in-stadium.
Amanda Nakad, director of marketing at McDonald’s, said, “We know how much our customers love footy, and we are proud to provide a place for fans to meet before or after a game. Win or lose, we’ll always be there for fans, and this campaign is the perfect expression of that.”
Matt Chandler, executive creative director at DDB Group Australia, also said, “It’s amazing the people who show up at Macca’s after the game. In this latest spot, Wally, Ricky, Ronald, and a proper dream team of league legends do a great job of helping Macca’s further build its connection with Aussie footy fans.”
