Tag: Creative campaign
Singapore – Amazon has launched real-world product sales on Roblox for the first time through a new shoppable gaming experience created by The Gang in partnership with Amazon’s in-house creative team. The “Amazon Holiday Gift Shop” pop-up enables US players aged 18 and above to purchase physical...
United States – Hyatt Hotels Corporation has launched “A World Awaits,” the first integrated campaign for its Alila luxury brand in five years. The campaign explores how travel can shift perspectives both outward and inward, pairing vast imagery of Alila destinations with personal guest moments of reflection....
China – To preserve and revive a fading cultural tradition, TBWA Group China partnered with the Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism to reimagine the iconic Qiao Bei (敲背) ritual—the traditional back-tapping massage—through a creative new campaign. In recent years, there has been...
Duolingo, in partnership with creative agency Talented, has unveiled a vibrant new campaign steeped in Tamil pop culture, marking the launch of its latest language-learning course, ‘Learn English from Tamil.’
Britannia has teamed up with creative agency Talented for a unique campaign where nature takes centre stage, shaping the brand’s outdoor advertising in a new way.
Club 21 Thailand, a distributor of luxury fashion brands, has teamed up with BBDO Bangkok to unveil its first-ever mass communication campaign, ‘Salute the Detail.’ This bold campaign celebrates the craftsmanship of iconic brands and invites a wider audience to connect with Club 21’s unique style ph...
In response to the pressing issue of skin tone bias in smartphone imaging, TECNO has unveiled its latest initiative, the ‘#ToneProud campaign,’ which seeks to celebrate and promote the rich diversity of human skin tones.
Hong Kong Science and Technology Parks Corporation (HKSTP) has joined forces with Grey Hong Kong to unveil ‘IYKYK’ (If YOU KNOW, YOU KNOW), an engaging event that invites the public to experience firsthand the remarkable innovations cultivated by HKSTP.
Tra Mongkut, a Thai fertiliser brand, has teamed up with VML Thailand and upcycling expert Sackitem to launch an innovative campaign that turns used fertiliser bags into a stylish, functional streetwear collection tailored for the agricultural community.
Carlsberg Smooth Draught has unveiled its latest ‘Raikan Kebanggaan Sabah & Sarawak’ (Celebrate Sabah & Sarawak Pride) campaign, honouring the rich heritage of Borneo by teaming up with iconic local figures and introducing immersive new experiences and limited artist-edition cans.
