Tag: McDonalds
Hong Kong – To mark the 30th anniversary of Ronald McDonald House Charities Hong Kong, McDonald’s Hong Kong has unveiled a new campaign highlighting three decades of compassion, support, and a “home away from home” for families in need. Developed with BBDO Hong Kong, the campaign centres on a remake...
Singapore – McDonald’s Singapore has turned to a familiar purple face—and a globally viral drink—to inject fresh momentum into its menu. At the centre is the Grimace Shake, a berry-flavoured beverage that first gained traction overseas through social media virality. Now in Singapore, it anchors...
“The Blessing” follows last year’s film, “The Wish,” bringing back the same characters and cast but shifting focus to sibling relationships and the emotional responsibilities of caring for an aging, unwell parent.
Announced on 26 December 2025, the initiative introduces a space-themed Happy Meal experience featuring co-branded activity kits and toys designed to encourage hands-on creative play for children and families.
Taiwan – McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. Titled “Goodnight, See You for Breakfast”, the initiative encourages...
Manila, Philippines — McDonald’s marked Halloween with a light-hearted digital activation showcasing its ‘Ride-Thru’ as a space open to all types of customers, fictional creatures included. The brand released a series of TikTok videos featuring characters such as a vampire arriving on a skateboard, dwendes...
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
Hong Kong — Nostalgia is McDonald’s Hong Kong’s focus in a newly-released 10-minute short film for the opening day of its first local restaurant in 1975. As part of its ongoing 50th anniversary celebrations and produced in collaboration with creative agency DDB Group Hong Kong, the film blends historical...
Taiwan – Tired of your fries getting swiped? McDonald’s Taiwan has rolled out a new campaign featuring ‘Kung Fries’—a tongue-in-cheek martial art designed to help people defend their fries from sneaky fingers. Developed in partnership with Leo Taiwan, the campaign enlisted Kung Fu master Scott Hung,...
Singapore — McDonald’s is bringing attention to the new McCrispy Burger in Singapore through an out-of-home campaign created by OMD, highlighted by an interactive staircase installation at Dhoby Ghaut MRT station. The McCrispy Crunch staircase produces crunch sounds and lights up with each step, inviting...
