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Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide

by Fatima Baduria

-

October 7, 2024

Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide

Macao – The Macao Government Tourism Office (MGTO) has launched a campaign featuring K-pop star MIYEON to boost tourism in the country. The campaign called ‘Experience Macao Limited Edition’ aims to elevate Macao’s appeal to tourists worldwide.

MIYEON, a member of the K-pop group (G)I-DLE, has released a single and music video in collaboration with MGTO. The ‘Lovin’ My Stay’ music video shows MIYEON exploring Macao, which aims to expand the campaign’s reach.

As part of the campaign, MGTO launched an online quiz where participants can answer Macao-themed questions for a chance to win exclusive travel packages. The prizes include round-trip flights, accommodations, and curated experiences.

Winners of the online game will have the opportunity to explore Macao’s historic districts. They can also discover Macao’s diverse cuisine to provide an immersive experience in the country.

MGTO also partnered with integrated resorts Sands China Limited, Galaxy Macau, Wynn Resorts Macau, MGM, and Melco Resorts & Entertainment as part of the initiative.

“’Experience Macao Limited Edition’ reflects our commitment to innovation in showcasing Macao’s diversity. By merging engaging digital content with bespoke travel experiences, we’re inspiring travellers to move beyond virtual exploration and discover the heart of Macao,” Maria Helena de Senna Fernandes, director of MGTO, said.

Related Tags Marketing East Asia Macao Government Tourism Office
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