Singapore – FIFA has revealed that Lenovo has been named as an Official FIFA Technology Partner – FIFA’s top tier sponsorship category – in a deal that includes the FIFA World Cup 2026 in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027 in Brazil.
The two tournaments will provide the platform for Lenovo to further grow its global brand amongst fans of the world’s most popular sport and, more importantly, deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game worldwide.
With this, Lenovo’s products, services and solutions, including its emerging suite of innovations that both leverage and power AI (Artificial Intelligence), ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the 2026 and 2027 tournaments.
The company’s technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations.
Yuanqing Yang, chairman and CEO at Lenovo, said, “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history – events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.”
He added, “Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We’re excited that our cutting-edge technology and AI innovation will take centre stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”
Meanwhile, FIFA President Gianni Infantino, commented, “At FIFA, we are committed to growing the game globally and making football accessible for all – and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations and programmes that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027. In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.”
