New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration.
Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family and friends gather for laughter, food, and light-hearted matches.
The campaign fuses movement, emotion, and warmth—a reflection of Lacoste’s timeless French sophistication meeting India’s spirited culture.
“Festive moments in India are rich with tradition, emotion, and expression–and Lacoste is proud to be part of that cultural rhythm,” said Rajesh Jain, managing director and CEO, Lacoste India.
“With the Court of Light campaign and the introduction of the new exclusive sleeveless jacket, we bring together the brand’s timeless French elegance and India’s vibrant festive spirits,” Jain explained.
The festive line spotlights Lacoste’s signature styles—from iconic polos and shirts to knitted kurtas, dresses, and premium accessories—now joined by the sleeveless jacket that pairs seamlessly with the brand’s existing range.
“This collection is not just about dressing for the occasion; it is about embodying a lifestyle of refined celebration, moment, and effortless sophistication,” Jain asserted.
