Paris, France – Apparel and fashion brand Lacoste has teamed up with streaming service giant Netflix to release a new collection celebrating some of the extraordinary universes of the most beloved shows on the platform, including ‘Stranger Things’, ‘Bridgerton’, ‘Lupin’, ‘Money Heist’, ‘The Witcher’, ‘Sex Education’, ‘Shadow and Bone’ and ‘Elite’.
Starting April 12, the iconic Lacoste clothing — from polos and sweatshirts to tracksuits — has been reimagined from the ‘Upside Down’ of ‘Stranger Things to ‘Las Encinas’ high school of ‘Elite’, with the Lacoste crocodile dawning the costumes from these fan-favourite Netflix shows.
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment. This collection is a compelling and creative way for fans to express their love for our stories and characters,” said Josh Simon, VP of consumer products at Netflix.
Catherine Spindler, Lacoste’s deputy CEO also commented, “We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how.”
As part of the collaboration, videos were also created featuring the Lacoste crocodile with the codes of the various Netflix shows.
Recently, Netflix has also tapped virtual reality (VR) experience company Sandbox VR to create a VR experience based on its popular South Korean drama series ‘Squid Game’.