KFC Thailand opens first ever Spicy Relief Hotline for comeback of fan-fave hot menu

Bangkok, Thailand – Celebrating its 40th anniversary, KFC Thailand has launched the first-ever Spicy Relief Hotline to support Thai diners who will try their intensely spicy but limited edition ‘Kai Jai Ded’ menu. 

Made in partnership with VML Thailand, the Spicy Relief Hotline (+66 2793 3111) is KFC Thailand’s creative take on providing help to Thai spice lovers to conquer the burn and enjoy the thrill of intense heat like never before from their ‘Kai Jai Ded’ menu. 

The Spicy Relief Hotline offers callers two unique approaches to calming the burn. For callers who want to vent it out, they can press ‘0’, and they will be directed to trained professionals who are ready to offer support, advice, and even a listening ear should they wish to vent their spicy-induced frustrations. 

On the other hand, callers who prefer a more introspective experience can press ‘1’ to relax and recharge through an automated system that delivers random spicy relief sounds, including calming classical music, soothing nature ASMR, and meditative sounds to ease the fiery sensation.

‘Kai Jai Ded’ is KFC Thailand’s limited edition menu designed to set every diner’s taste buds on fire, leaving them sweating and shedding tears but also craving for more. The menu has been on hiatus for two years and is now making a fiery comeback due to fervent fan demands.

The deliciously hot menu has received love from fans, with some dialling the hotline for a little dollop of relief after their burning bite. 

Suhayl Limbada, chief marketing officer at KFC Thailand, said, “With 40 years in business, KFC Thailand is determined to captivate spicy enthusiasts across the nation with ‘Kai Jai Ded,’ creating a shared experience of unstoppable, addictive heat through our unique and distinctive taste.”